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2 Nov

Logomania, The 1990s Trend That’s Returned With A Vengeance

Ribbed wool dress, metal and cardboard chain belt, and necklace by Moschino. Photography by Tim Elkaïm, Styling by Chloe Grace Press

As demonstrated by the A/W17 collections, branding is back to assert its place in our wardrobes

The logomania trend, whilst rooted in the excess of the 1980s, truly came into its own during the following decade, as a sartorial response to the US economic boom of the 1990s. Whilst branding initially found its place in fashion as a mechanism to denote prosperity and status, it soon became an aesthetic trope in itself, with Calvin Klein, Louis Vuitton and Christian Dior logos emblazoned on It bags, splashed across sweaters and seductively printed on underwear. Post-recession, the desire to wear labels in such a blatant manner waned, and a quiet minimalism began to dominate the runways. This season, however, the logo returned with a vengeance...
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26 Oct

Karl Lagerfeld On The Key To Success

I love Murakami’s octopus character, Taco 7, because it’s just so funny. Although I’ve never actually met Takashi, I think he’s a wonderful artist. And if he’s anything like what he expresses in his art, I’m sure we would get along. But am I like his octopus that eats its own leg in order to survive? In some ways, I guess. I have survived in the world pretty well, but that is mostly because I’m lucky. I have lifelong contracts at two billion-dollar companies, Fendi and Chanel, which gives me a level of freedom that—let’s be honest—nobody else in fashion really has. So I don’t have any sort of feeling that I need to survive; I don’t feel like life is a struggle.And...
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20 Sep

The Return Of The Stiletto Boot


After taking over the Fall 2017 runways, the street style scene, and just about every model's off-duty look, it's official: the stiletto boot is the season's hottest new footwear trend. The sleek, ultra-sharp boot comes in all heights and colors from the kitten heel comeback to sky-high heel options and patent red to classic black. Perfect to pair with everything from jeans to skirts and dresses, shop fall's best stiletto boots.

1 Red Hot


Fendi's statement-making stiletto boots ruled the Fall 2017 runways in their impossible-to-miss red hue.


2 Red Hot: Shop The Look

Fendi boots, $1,350,

3The Model Way

Getty/Splash Images
Getty/Splash Images
Take note from Gigi, Kendall, and Bella and opt for...
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20 Mar

Watch the Trailer for Fendi’s New Marie Antoinette-Inspired Featurette

Fendi has released a teaser for its upcoming featurette Girl’s Secret, starring French actress Sigrid Bouaziz. The film takes a look at the brand’s SS17 and Pre-Fall collections through the lens of Parisian director Rebecca Zlotowski, who depicts a contemporary version of Marie Antoinette on a night out with friends. The Italian fashion house’s SS17 collection was largely inspired by the infamous Queen of France, and the Petit Trianon (one of the her favourite places in the grounds of Versailles). Comprising the cast and crew for this short film is a group of seriously talented women. For starters, you might recognise leading lady Bouaziz from her role as Lara in Personal Shopper, the 2016 winner of Best Director at the Cannes Film Festival. Additionally, Zlotowski is the woman...
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28 Feb

The Cultish Backstage Product Behind Fendi’s Cool Girl Hair

Slick Woods and Bella Hadid
 / Photographed by Kevin Tachman
Slick Woods and Bella Hadid / Photographed by Kevin Tachman
Mica Arganaraz and Selena Forrest
 / Photographed by Kevin Tachman
Mica Arganaraz and Selena Forrest / Photographed by Kevin Tachman
Sora Choi
 / Photographed by Kevin Tachman
Sora Choi / Photographed by Kevin Tachman
Romee Strijd
 / Photographed by Kevin Tachman
Romee Strijd / Photographed by Kevin Tachman
“Cool girl hair,” declared Sam McKnight, as he tightly wound Bella Hadid’s dark strands around a pair of tongs. The backstage hairstylist was summarizing the look at Fendi this morning, where Karl Lagerfeld hoped to summon a breath of fresh air for the Italian house by way of a diverse cast of young faces. That meant a serious embrace of natural texture and personal style—see the curls coaxed outward and upward on Selena Forrest and Imaan Hammam, or Manuela Sanchez’s neatly clipped Afro. Sohyun Jung and Nina Milner wore their newish boy cuts enhanced with a cloud of McKnight’s forthcoming texturizing spray; appropriately called Cool...
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5 Jan

Bella Hadid Models for Karl Lagerfeld’s Spring 2017 Fendi Campaign

Bella Hadid has walked in the exclusive Victoria's Secret Fashion Show. She's walked the runway for nearly every major high-end fashion brand (and even picked herself back up from a fall flawlessly). She was the 2016 Model of the Year, and she's even served as a judge for a modeling competition. And now, Bella is kicking off her 2017 with something major: a Fendi campaign shot by Karl Lagerfeld. Bella shared the first look at the model milestone today on her Instagram. "@fendi s/s 17 campaign shot by the one and only @karllagerfeld!," she wrote in the caption, "What a dream come true to start off the new year!" Seriously, New Year's goals don't get more aspirational than this. In one photo,...
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5 Jan

Bella Hadid Lands Her First Fendi Campaign


If you were proud of yourself for hitting the gym yesterday, Bella Hadid is here to one-up your New Year's resolution. The model rang in 2017 by landing her first Fendi campaign, shot by none other than Karl Lagerfeld, of course.
The younger Hadid sister debuted the new ad on Instagram, writing, "what a dream come true to start off the new year!"

@fendi s/s 17 campaign shot by the one and only @karllagerfeld ! what a dream come true to start off the new year ! thank you @chaos @pg_dmcasting @samuel_ellis and Karl I love you so much🦋🙏🏼💙
Bella Hadid(@bellahadid)님이 게시한 사진님, 2017 1월 2 오전 11:08 PST

Featuring a muted color palette and romantic florals, the Spring 2017 ad is quite a...
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23 Dec

Fendi’s Here with the Only Beauty Look You Need Right Now


Even if Beyoncé did it, nobody likes an eleventh-hour beauty change-up, mostly because there is no way to do an un-wonky kitten flick while you hightail it to the curb in time for your Uber. (Of interest: Did you know you can incur a fine for "making a mess" in an Uber but not get banned? Bless up. Kinda.) Your workaround: A standardized look that plays nice with pretty much any party outfit you throw at it, courtesy of Fendi Pre-Fall 2017. Breakdown after the pic, though we completely understand if you want to linger for a while.

Hair This is like summer's wet-look slick-back if it had gone to prep school in Massachusetts, then assisted Sam McKnight....
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28 Oct

Add Fendi’s New Capsule Collection for Saks to Your Wishlist Right Now


Today, Saks launches a Fendi holiday capsule collection at the New York and Beverly Hills flagship stores. Ranging from $650 to $3,050, there are 16 new items and something for every taste, from loafers to high-heel sandals, wallets to backpacks, jeans to crewnecks, and more, all decked out in colorful, geometric studs.

"Saks is thrilled to partner with Fendi, a brand known for its creative product and trend innovations," Tracy Margolies, chief merchant of Saks Fifth Avenue says, "We love the way Fendi always discovers new and exciting ways to engage their customers." On top of the collection itself, the stores will also feature a window display and appearances from Fendi's mascots, Piro-Chan and Bug-Kun. "It is only...
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