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20 Apr

Turning Pollution Into High Fashion. H&M Makes Recyclable Waste Look So Good!

Sustainability is the key to creating the H&M Conscious Exclusive collection this year. Focusing on using BIONIC® – a polyester, a sustainable material made totally of plastics that have been recycled from shoreline waste, the Swedish brand visioned a band of ecologically made clothing and accessories that’ll trigger the human senses. “For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” says H&M’s Head of Design and Creative Director, Pernilla Wohlfahrt. They managed to capture the freshness of spring in one-star piece called the Serpentine dress. It is this...
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