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17 Jan

Kylie Jenner Just Secretly Announced A New Kylie Cosmetics Eyeshadow Palette


Kylie Jenner has built a near-billion dollar makeup empire in just a few short years. In that time, we've come to expect a familiar formula from the makeup mogul: every new product drop gets teased for a few days, revealed on Snapchat, and then swatched by Jenner herself. But the new Kylie Cosmetics Eyeshadow Palette called Blue Honey marks the first time Jenner, who is reportedly pregnant with her first child, hasn't teased or promoted the product on her personal Instagram or Snapchat account.

Wow 😍🍯 Welcome Blue Honey.. Launching January 23rd at 3pm pst only on!
Kylie Cosmetics(@kyliecosmetics)님의 공유 게시물님, 2018 1월 16 12:03오후 PST

With over 15 million followers on the Kylie Cosmetics Instagram page, it's not exactly like...
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11 Aug

Huda Beauty Just Unveiled Her Latest Stunning Eyeshadow Palette

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And it's so pretty it hurts (as expected)

In 2016, it was all about the Textured Shadows Rose Gold palette, and 2017 is the year Huda Kattan launches her second eyeshadow palette - and predictably, it's amazing.

As expected, when Huda Beauty unveiled the shades of her new 'Desert Dusk' palette last night, her fans went absolutely wild. And we don't blame them.

Huda had already teased the new addition on Instagram, but we had yet to see the amazing colours - until now.

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Similar to the rose gold edition, the palette has 18 shades and features a range of hues in four different finishes: Matte, Pearl, Chrome Topper and one Pure Glitter. The colours look insanely beautiful, with a range...
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9 Aug

Exclusive: Kate Moss Is Launching Her Own Makeup Palette

Getty/Courtesy of Decorté

It will be available exclusively at Saks Fifth Avenue later this month.

Supermodel Kate Moss has fronted about as many beauty campaigns as you'd imagine—self-tanners, skincare, haircare, you name it. She even launched a line of best-selling drugstore lipsticks for Rimmel London. But now Moss has teamed up with the super-luxe Japanese beauty brand Decorté, which is making its debut in North America at Saks Fifth Avenue, to launch a makeup palette of her must-have lip, eye, and brow products.

Inside the sleek black pouch of the Kate Moss Favorites kit are six silky-smooth powder shadows in neutral taupes, browns, and one "moss" green. All are shimmery—not sparkly—and easily buildable. There are also four matte lipsticks in Moss's iconic shades: two pinky nudes, one classic...
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6 Dec

This Harry Potter Eyeshadow Palette Is Truly Magical


Storybook Cosmetics a.k.a. the whimsical company behind Mean Girls eyeshadow has just debuted a Harry Potter palette for all of our fiction-inspired beauty needs.

"The OFFICIAL, line up!" they captioned the teaser "Storybook Cosmetics "Witchcraft & Wizardry" Palette. You have been so patient while we perfected the shades and formulas. We listened to your feedback and added 4 MORE SHADES!!! We appreciate all of the support!"

The OFFICIAL, line up! Storybook Cosmetics "Witchcraft & Wizardry" Palette. You have been so patient while we perfected the shades and formulas. We listened to your feedback and added 4 MORE SHADES!!! We appreciate all of the support! We hope you are in love with the final outcome ❤️❤️❤️ Coming in the following weeks! @storybookcosmetics님이 게시한 사진님,...
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10 Nov

A Wizard of Oz Palette Is Coming Soon From the Makers of the Harry Potter Brushes

The geniuses behind the upcoming Harry Potter-inspired palette and sold-outwand-shaped makeup brushes are following the yellow brick road for their next launch. Storybook Cosmetics announced a Wizard of Oz palette on Instagram yesterday. The picture showed a mock-up of the palette, which is in the shape of a green antique book with "The Wonderful Wizard of Oz" across on side, a nod to the literary classic the legendary film is based on. Based off of the drawing, the palette will include eight shades of eye shadow. We might have to click our heels three times before finding out what colors they will be. Storybook Cosmetics listed the names of the shades in the mock-up, and surprisingly, none of them are named...
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