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26 Apr

The Most On-Trend Denim For SS17


It used to be enough to throw on a pair of skinnies and you were right on trend. Not this season. Denim offers a multitude of possibilities for spring/summer. These are the most on-trend looks of this season.


Seventies-style flares have almost become a classic. If you love a wide leg, but want to keep your denim look elevated and utterly on trend, go super-wide. For the most flattering silhouette, choose high-waisted jeans and wear with wedges for an elongated leg.

Eighties style If you remember Bananarama, then the eighties pop band is your inspiration here. A cropped jacket in a stone wash is just the thing to transform your outfit from meh to totally...
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25 Apr

What’s Your Denim Identity?

SS17C-CHerrera-007 (1)

Denim may be a classic staple but the way we choose to wear it is hugely personal. Which denim diva will you be this season?
For Retro Queens
The seventies-style flare remains a favourite for its flattering cut and leg-lengthening properties. Keep your look on the right side of retro by avoiding embroidered or broderie anglaise tops. A simple silk shirt and metallic shoulder bag keep this outfit in the 21st century.

Erin Fetherston SS17
Erin Fetherston SS17

For Quirky Classicists
You like sharp silhouettes and quintessential shapes but with a bit of a twist, so a classic trench reimagined in denim fits your style sensibilities. Keep the rest of your outfit understated and let your denim trench be the showpiece.

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19 Apr

Leave Jeans Alone


I need someone to explain something to me. It is very confusing and I don't understand it. What is happening to jeans? Is there a conspiracy against jeans? As Racked pointed out, many sins have been committed against jeans in recent times. Wherefore? Whyfore? They are just a humble working pant!
You're a fashion-minded person. You've known for a while that all is not right in the world of denim. But if you think you knew just how not-right it has become, you are wrong. So, so wrong.

The stepped-hem jean

#VETEMENTSxCHAMPION now @matchesfashion
VETEMENTS(@vetements_official)님의 공유 게시물님, 2016 12월 26 오후 1:25 PST

Where were you when you first saw the stepped-hem jean? At home? At work? Serenely browsing the shelves? For some reason,...
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14 Apr

‘Bare Butt Jeans’ Are a Thing, and We Don’t Know How to Feel

Just when it seemed like 2017's denim trends couldn't get any more out of control (looking at you, "clear knee" jeans), Vetements introduced the craziest new look yet: bare butt jeans. In case you were wondering, it is exactly what it sounds like — jeans that show off your butt or whatever cute underwear you have on underneath. On Wednesday, the French fashion brand shared a sneak peek at its upcoming Vetements x Levis collaboration by way of an Instagram picture of the questionable-looking denim pants. From the photo, it looks like there are zippers down the backs of the jeans's legs, as well as one smack-dab on the back-center seam, which leaves the wearer with a bare booty and a...
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4 Apr

Where to Buy the Exact Jeans Style Insiders Swear By

PARIS, FRANCE - MARCH 07: A guest poses wearing Dior shoes and a Prada bag after the Shatzy Chen show at the Grand Palais during Paris Fashion Week Womenswear FW 17/18 on March 7, 2017 in Paris, France.  (Photo by Vanni Bassetti/Getty Images)

When it comes to wearing jeans, street style stars take the workwear staple to a new level of cool. Their secret? Having just the right cut on hand. Here, we’ve asked three fashion insiders to share their favorite fit and, naturally, found for each exact pair online. Keep scrolling to shop denim that'll update your whole wardrobe.



Photographer and director
“A high-rise works best for my long torso. The relaxed fit on this relaxed high-rise crop silhouette from Citizens of Humanity keeps me comfy during long days on set, while the dark wash is perfect for going out.”
Shop the denim: Citizens of Humanity, $258;

2. AURORA JAMES Creative director, Brother Vellies “As...
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18 Jan

How to Get the Vintage Denim Look Without Vintage Jeans

Unearthing that perfect pair of vintage jeans is the sartorial equivalent of a pot of gold. It's rigid in material, it sits high on the waist, its wash is neither too dark nor too light, and it boasts a silhouette that's straight, with a slim fit. Oh, and it makes your butt look really, really good. But when you don't have the time or the patience to sift through stacks of denim in search for this elusive unicorn of a pair, then it all seems like a lost cause. Factor in confusing vintage sizing and the sheer volume of stuff in thrift stores, and it's enough to weaken anyone's resolve. Luckily, denim brands know this. They see the demand, they understand...
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