Like the old Taylor Swift—the old Covergirl can't come to the phone right now. Why? Because today, the beauty company announced the first of some sweeping changes, starting with the retirement of the iconic "easy, breezy, beautiful" slogan and the introduction of a brand-new logo. The new slogan is, drumroll please, "I Am What I Make Up."
💋#IAmWhatIMakeUp💋and my new @Covergirl fam and I 💁🏼💁🏻💁🏽💁🏾💁🏿 can't wait to show you that EVERYONE can look 💅🏻in any style💄at any age❗
KATY PERRY(@katyperry)님의 공유 게시물님, 2017 10월 10 오전 9:02 PDT
The brand's relaunch is kicking off with a film called Made In The Mirror featuring current Covergirls Issa Rae, Ayesha Curry, Katy Perry, Maye Musk, fitness trainer Massy Arias and professional motorcycle racer Shelina Moreda.