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12 Jan

Chloé Spring 2018 Ad Campaign

For her first ad campaign outing for Chloé, Creative Director Natacha Ramsey-Levi and creative agency M/M Paris put P.T. Barnum’s quote ‘Nothing draws a crowd quite like a crowd to good use. The campaign is a series of stunning still lifts from a silent film by lensman Steven Meisel of models bustling on a series of Louvre like steps. Motion blurs blend with sophisticated coloring, while accessories get their due and the house walks the walk of feminine bonding they have long been known for. It is after all a house founded by a female with strong female creatives. Models Alex Mark, Rianne van Rompaey, Charlene Högger, Eliza Cummings, Fran Summers, Hayett McCarthy, Jing Wen, Line Kjaergaard, Makala Johnson, Radhika Nair, & Sophie Koella all dash to and fro...
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