We catch up with creative director Serge Ruffieux as he approaches his one-year anniversary at the Parisian label
Way back in 1945, the bodacious bohemian Madame Carven was the couturier known for her female-centred designs, patenting Paris’s first ever push-up bra. Clashing references from her travels and building them into couture for herself – a “petite woman” – she quickly became the favourite of mini-divas like Leslie Caron and Edith Piaf.
As well as launching the still adored perfume Ma Griffe by parachuting hundreds of bottles across the skies of Paris, she also toured movie theatres across France to stage fashion shows at each pitstop. Focussed on this kind of democracy and accessibility, in 1950 Madame Carven became one of the...
Carven has hired the former Dior designer Serge Ruffieux as its new creative director. He replaces Alexis Martial and Adrien Caillaudaud who left the fashion house last October.
"I am thrilled to embrace my new creative role at Carven, feeling a real affinity for Madame Carven and her vision of fashion," said Ruffieux. "I look forward and am very honored to be leading the creative direction of the house as it enters a new chapter."
Welcoming @SergeRuffieux as the new Creative Director of @Carven_Paris Photo: @CollierSchorrStudio
Carven(@carven_paris)님이 게시한 사진님, 2017 1월 18 오전 6:42 PST
Prior to his new appointment, Ruffieux had worked at Dior for 10 years, helming the brand between Raf Simons' exit and Maria Grazia Chiuri's arrival.
He will begin at Carven...
Carven's artistic director duo, Alexis Martial and Adrien Caillaudaud, are departing the French label after less than two years at the company.
The pair, who were appointed to oversee womenswear in March 2015, are leaving "by mutual agreement," reports WWD.
A statement released by the brand confirmed that a new artistic director would be appointed at a later date.
Martial and Caillaudaud met at fashion college in Paris and both went on to work at Givenchy. While Martial focused on knitwear, ready-to-wear and couture, Caillaudaud specialised in accessories - from jewellery to shoes. The pair were appointed as successors for Guillaume Henry at Carven, who left to join Nina Ricci in 2014. Martial and Caillaudaud's last Carven collection was for spring/summer 2017.
PARIS ? Madame Carven, the French couturier who traveled the world with her collections and brought back a trove of exotic influences, died at the age of 105 here Monday.
The doyenne of a generation that also included Christian Dior and Pierre Balmain,
Marie-Louise Carven-Grog, born Carmen de Tommaso, launched her house in 1945 with the aim of dressing women of similarly small stature ? making her one of the rare women couturiers in Paris after Elsa Schiaparelli and Gabrielle Chanel.
“I decided to make haute couture outfits in my size because I was too short to wear
the creations of the top couturiers, who only ever showed their designs on towering girls,” the 5-foot, 1-inch designer said in 1950. “But I wanted to retain...