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18 Jul

Smashbox’s First U.S. Flagship Is Like Finishing School For Beauty Bloggers

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America's first Smashbox flagship isn't just somewhere to visit when you run out of mascara. The new Los Angeles store is equal parts retail space and photo studio; a blinking neon playground designed to be Instagrammed. There's a sparkly lip-shaped swing, a 3-D lipstick printer, and a build-your-own gloss bar (Smashbox's answer to free gift with purchase). Everything is content. According to global brand president Beth DiNardo, the Venice location will host daily theme parties ("Transformation Tuesdays, Swipe Right Saturdays") offering visitors the opportunity to experiment with makeup and take pictures using pro-lighting, backdrops, and props. "If you buy a certain amount of products, then you're getting your makeup done, you get a headshot, and we give you a link to...
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13 Jul

The Coolest Summer Haircuts For Curly Hair

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For the naturally curly set, summer is the time to shine. We get a break from damaging hot tools, warm weather makes wash-and-go styles so easy to air-dry, and our mascot product, coconut oil, doesn't take, like, a year to liquify! Score. We're not totally in the clear, however. The shrinkage struggle is still very real (is it just me or is it actually worse in the summer?) and humidity brings more frizz, which we know not everyone loves. Nevertheless, if there's any season to try out the bouncy, wavy, or coily styles you've been eyeing, now's the chance. Especially when it comes to new, on-trend haircuts. You already know that short crops are having a major moment, from buzzcuts and pixies all the way to long bobs, so we've rounded up a ton of on-trend...
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14 Jun

Girl Recreates Cara Delevingne’s Disco Head After Losing Her Hair To Chemo

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We've all been living for Cara Delevingne's chrome dome ever since it sparkled down the Met Gala red carpet. She decided to go bald for her new movie Life in a Year, where she plays a dying teen.

The more we embrace who we are as people and rely less on our physical attributes, the more empowered we become. Beauty shouldn't be so easily defined. It is limitless.
Cara Delevingne(@caradelevingne)님의 공유 게시물님, 2017 5월 3 오전 8:38 PDT

Now an 8-year-old queen-in-the-making has taken on the look, basically proving to one and all that bald girls do it better. As reported by Refinery29, Brooklyn Hutchinson, who lost her hair after chemotherapy treatments, got her first-ever makeover and chose to accentuate her beautifully bald head...
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29 May

5 Easy Fishtail Braid Tutorials From Our Favorite Hairstylists

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Whether you're a fishtail braid newbie or looking for something a little more advanced, check out five of our favorite tutorials for nailing the easy summer hairstyle.

1 The Beauty Department

Hairstylist Kristin Ess and Lauren Conrad teamed-up to create this fishtail101 crash-course video for beginners. Watch this a few times before graduating to one of the more advanced tutorials, below.

2 Mimi Ikonn/Luxy Hair

Now that you've got the basics down, it's time to try and fishtail the back of your head. It's not as hard as it sounds. Watch blogger Mimi Ikonn demo the French fishtail braid.

3 Adir Abergel

Celebrity hairstylist Adir Abergel walks us through a tutorial for a beautiful, wispy crown braid created by weaving two...
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22 May

“Hygge” Is Taking Over Summer Makeup Trends, Too

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Fuzzy socks, crackling fires, piping hot cocoa, soft sweaters — what do all these things have in common? They all fit snuggly into the Danish concept of "hygge," (pronounced hoo-guh), which translates to coziness, comfort, and general conviviality. And they're probably the last thing you want near you when the temperatures rise above 80 degrees. But you can have Hygge in the summer too, says Ole Henriksen, the Denmark-born founder of the synonymous skin-care line. "You sit on your terrace or balcony and create the same environment," he says. For us, we're holding on to Hygge in our beauty routines. First it was with our hair (which is still going strong) and now our makeup is decidedly moving toward the warmer...
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22 May

Learn How To Do a Smoky Cat Eye From Top Beauty Bloggers

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If all your best attempts at smoky eyes left you looking like more like a panda than a person—remain calm. Grab your makeup and a mirror, and press play on one of these six tutorials from top beauty bloggers. Above all, remember: blending is key.

Jaclyn Hill
Hill calls this tutorial a "smoky cat eye for dummies," which means even beginners can nail the look. Pro tip: you'll need a lot of translucent powder to catch any shadow fall-out.

Lisa Eldridge
Eldridge relies on an arsenal of super-luxe Armani and Chanel beauty products for this tutorial, but you can get the same result with drugstore dupes.

Huda Kattan Kattan used a Too Faced palette of shimmery brows and vanilla shades—plus black...
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10 May

Yellow Blush Is The Latest Mystifying Instagram Trend

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Rihanna's Met Gala beauty look was a bold reminder that blush can do very cool things to the face in drop-dead-gorgeous fashion. But these days—with no-makeup makeup and an extreme Instagram highlight on either end of the trend spectrum—blush can, sadly, get lost in the mix. That's why we're fully here for an unorthodox new look gaining traction: Yellow blush.

So I finally did the yellow blush and I LOVE IT! 🐥✨🍋💛I used @nevecosmetics eyeshadow Banana. Now I want to try a thousand other non-conventional shades for blush 😍
💗 Tova Tomiko(@tomikosbeauty)님의 공유 게시물님, 2017 1월 4 오전 7:45 PST

While rouge traditionally falls in the red, pink, or taupe color family, a handful of makeup artists and beauty vloggers are bucking tradition...
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