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22 May

“Hygge” Is Taking Over Summer Makeup Trends, Too

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Fuzzy socks, crackling fires, piping hot cocoa, soft sweaters — what do all these things have in common? They all fit snuggly into the Danish concept of "hygge," (pronounced hoo-guh), which translates to coziness, comfort, and general conviviality. And they're probably the last thing you want near you when the temperatures rise above 80 degrees. But you can have Hygge in the summer too, says Ole Henriksen, the Denmark-born founder of the synonymous skin-care line. "You sit on your terrace or balcony and create the same environment," he says. For us, we're holding on to Hygge in our beauty routines. First it was with our hair (which is still going strong) and now our makeup is decidedly moving toward the warmer...
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22 May

Learn How To Do a Smoky Cat Eye From Top Beauty Bloggers


If all your best attempts at smoky eyes left you looking like more like a panda than a person—remain calm. Grab your makeup and a mirror, and press play on one of these six tutorials from top beauty bloggers. Above all, remember: blending is key.

Jaclyn Hill
Hill calls this tutorial a "smoky cat eye for dummies," which means even beginners can nail the look. Pro tip: you'll need a lot of translucent powder to catch any shadow fall-out.

Lisa Eldridge
Eldridge relies on an arsenal of super-luxe Armani and Chanel beauty products for this tutorial, but you can get the same result with drugstore dupes.

Huda Kattan Kattan used a Too Faced palette of shimmery brows and vanilla shades—plus black...
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10 May

Yellow Blush Is The Latest Mystifying Instagram Trend


Rihanna's Met Gala beauty look was a bold reminder that blush can do very cool things to the face in drop-dead-gorgeous fashion. But these days—with no-makeup makeup and an extreme Instagram highlight on either end of the trend spectrum—blush can, sadly, get lost in the mix. That's why we're fully here for an unorthodox new look gaining traction: Yellow blush.

So I finally did the yellow blush and I LOVE IT! 🐥✨🍋💛I used @nevecosmetics eyeshadow Banana. Now I want to try a thousand other non-conventional shades for blush 😍
💗 Tova Tomiko(@tomikosbeauty)님의 공유 게시물님, 2017 1월 4 오전 7:45 PST

While rouge traditionally falls in the red, pink, or taupe color family, a handful of makeup artists and beauty vloggers are bucking tradition...
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1 May

How 6 Women Maintain Their Unicorn Hair


When I dyed my naturally black hair to silver last December, and then purple-pink in February, I faced a steep hair care learning curve. It opened up a whole world of products and techniques my formerly low-maintenance self never even knew about. The best way I learned was to talk to women with brightly dyed hair—I'd literally stop them in the street and ask them what shampoo they used. Thankfully, you won't need to do that. We asked experts who have tried every wild color under the sun how they keep their hair looking vibrant and feeling healthy. Judging by the ongoing unicorn craze, this will come in handy for all of you ready to take the rainbow-colored plunge.

Kristen Leanne...
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10 Apr

5 Bold Beauty Lessons From Instagram’s Wildest Makeup Star

Slithering snakes with flecks of ice blue; sherbet-hued flames; rainbow lines extended into feline flicks. These are just a few of the otherworldly designs Nashville-based @claropsyche, née Juliana Horner, draws around her brown almond-shaped eyes and shares with her nearly 40,000 followers. “I like to show off,” says the 25-year-old Pratt Institute graduate who recently exchanged thread and needles for makeup brushes and palettes. “With fashion you can do a beautiful inseam, but no one will see it. With makeup, details are visible immediately.” Though, like fashion, she has found that mastering those details takes both practice and the right tools. Here, Horner sounds off on the rules for creating a bold statement look of your own. Look for Inspiration Everywhere“You...
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27 Mar

14 Non-Basic Makeup Ideas For Coachella


The desert is calling, so we're leaning into the freshest makeup ideas to wear this year at Coachella. From quick-fix makeup stamps to an opalescent glow, there's a look for every skill set. Here, 14 Instagram-worthy ways to look the festival part.

Quick-Fix Details
With Milk makeup's easy stamps and fuss-free temporary butterfly tattoos, even a makeup-phobe could get this look. Add a quick-fix addition like this to a bare look for instant festival vibes.

Have u caught Feelz yet? Our new #OilLipStain shade is moisturizing, long-wearing, + has a sheer plum tint that looks as rad with a bare face as it does with a whole lotta #TattooStamps ⭐
Milk Makeup(@milkmakeup)님의 공유 게시물님, 2017 2월 6 오후 1:04 PST

Today on, "Butterfly"...
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13 Jan

These Beauty Vloggers Are Dumpster Diving for High-End Makeup

Remember that neon-purple eyeshadow your grandma gifted you over the holidays, because “it just looked so darling”? You know, the one that you politely tried on for her, then immediately returned after she left? Yeah, we’ve all done it, and maybe you, too, have wondered what exactly happens to those lightly-used-and-returned products after you’ve said goodbye to them at the register. Turns out, they don’t go back to a special factory and get recycled into sweaters for the homeless. Most of the time, stores like Ulta and Sephora actually end up throwing them in the trash at the end of the day, and lest you think nobody would want to go through a pile of trash in the name of beauty, two beauty vloggers...
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3 Jan

20 Weirdly Satisfying Videos of People Applying Liquid Lipstick

If you’ve ever accidentally spent two hours watching makeup tutorials on Instagram in a full-out trance, you know how addicting it can be to watch strangers apply their makeup. And recently, we’ve noticed a new trend in tutorials: insanely satisfying liquid-lipstick videos that border on sensual. No, seriously. We’re talkin’ close-up shots of plush and pillow-y (hey, there’s literally no other word that can be used to describe these) lips getting covered in creamy lipstick. And weirdly, they’re absolutely mesmerizing. We’re sure a psychologist could aptly explain why watching lips getting stroked by a liquid-lipstick wand is so satisfying to watch, but whatever the reason, we’re hooked. And if you don’t already follow a thousand makeup artists on Instagram like we do,...
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