Demna Gvasalia always likes to think outside the box – and this was definitely the case when it came to Balenciaga’s spring/summer 2018 campaign for its men’s collection.
Instead of casting pouty models in glamorous locations, the brand chose to recreate awkward family photos reminiscent of those taken in American mall studios in the late ‘80s and early ‘90s.
Balenciaga Men Spring Summer 18 campaign. Photography by @RobbieAugspurger, styling by @LottaVolkova
Balenciaga(@balenciaga)님의 공유 게시물님, 2017 12월 13 오전 2:12 PST