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11 Aug

Adidas Originals Drops Its First Campaign With Kendall Jenner

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Today, Adidas dropped its latest Originals campaign starring none other than Kendall Jenner, who first announced her ambassadorship for the German sportswear giant with a Twitter post back in May.
It's Jenner's first major endorsement since her infamous Pepsi commercial was pulled in April, but there's nothing particularly new―or original―about casting an Insta-famous supermodel in athletic ads. It's a tried-and-true formula that's already been well exploited by other big brands. In 2017 alone we've witnessed: Gigi Hadid for Reebok, Bella Hadid for Nike, and Kylie Jenner (HBD!) for Puma. But at least with Kendall and Adidas, there's already a family connection with Kanye West's Yeezy collection for Adidas.

Remixed to a cover of Frank Sinatra's "My Way," the new Adidas Original video features Jenner incubating in what appears...
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31 Jul

Adidas Originals X Alexander Wang Season 2 Is a Cyclist’s Dream Come True

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The first drop of Adidas Originals by Alexander Wang Season 2 is here. Following previous collections, which featured all-black athleisure, re-imagined monochrome tracksuits and a new basketball sneaker, this one takes a bold turn. This installment is inspired by the unexpected combination of raves and cycling (which in itself, sounds like a SoulCycle class). There are 27 unisex pieces, including a skin-tight onesie, cycling shorts and an Adidas-striped balaclava. The drop also includes a new sneaker, the AW Hike Lo, in neon red and green. Tomorrow, the official campaign images, shot by Juergen Teller, will appear in billboards and posters around NYC, with a phone number and product codes for each piece in the collection. Starting at 12pm EST, customers can...
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