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28 Aug

Pharrell Williams Releases a Tennis Collection With Adidas Just In Time For The U.S. Open

Photo: Courtesy of Adidas
Over the next three weeks, tennis pros and fans from around the world will descend on Flushing’s Arthur Ashe Stadium for the 2017 U.S. Open Tennis Championships. And just in time for the annual festivities, musician Pharrell Williams has teamed up with Adidas Originals to release a tennis collection inspired by the personal style of ’70s-era tennis superstars like John McEnroe and Björn Borg. The collection puts a modern spin on preppy tennis style with colorful cable knits, skorts, dresses, footwear, and lots of headbands. Tennis stars Angelique Kerber of Germany and Garbiñe Muguruza of Spain, will be wearing the line this week at the U.S. Open. And, in the meantime, Muguruza offers fans a demo on her serve, here — while modeling the new...
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11 Aug

Adidas Originals Drops Its First Campaign With Kendall Jenner


Today, Adidas dropped its latest Originals campaign starring none other than Kendall Jenner, who first announced her ambassadorship for the German sportswear giant with a Twitter post back in May.
It's Jenner's first major endorsement since her infamous Pepsi commercial was pulled in April, but there's nothing particularly new―or original―about casting an Insta-famous supermodel in athletic ads. It's a tried-and-true formula that's already been well exploited by other big brands. In 2017 alone we've witnessed: Gigi Hadid for Reebok, Bella Hadid for Nike, and Kylie Jenner (HBD!) for Puma. But at least with Kendall and Adidas, there's already a family connection with Kanye West's Yeezy collection for Adidas.

Remixed to a cover of Frank Sinatra's "My Way," the new Adidas Original video features Jenner incubating in what appears...
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31 Jul

Adidas Originals X Alexander Wang Season 2 Is a Cyclist’s Dream Come True

The first drop of Adidas Originals by Alexander Wang Season 2 is here. Following previous collections, which featured all-black athleisure, re-imagined monochrome tracksuits and a new basketball sneaker, this one takes a bold turn. This installment is inspired by the unexpected combination of raves and cycling (which in itself, sounds like a SoulCycle class). There are 27 unisex pieces, including a skin-tight onesie, cycling shorts and an Adidas-striped balaclava. The drop also includes a new sneaker, the AW Hike Lo, in neon red and green. Tomorrow, the official campaign images, shot by Juergen Teller, will appear in billboards and posters around NYC, with a phone number and product codes for each piece in the collection. Starting at 12pm EST, customers can...
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