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11 Aug

Adidas Originals Drops Its First Campaign With Kendall Jenner

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Today, Adidas dropped its latest Originals campaign starring none other than Kendall Jenner, who first announced her ambassadorship for the German sportswear giant with a Twitter post back in May.
It's Jenner's first major endorsement since her infamous Pepsi commercial was pulled in April, but there's nothing particularly new―or original―about casting an Insta-famous supermodel in athletic ads. It's a tried-and-true formula that's already been well exploited by other big brands. In 2017 alone we've witnessed: Gigi Hadid for Reebok, Bella Hadid for Nike, and Kylie Jenner (HBD!) for Puma. But at least with Kendall and Adidas, there's already a family connection with Kanye West's Yeezy collection for Adidas.

Remixed to a cover of Frank Sinatra's "My Way," the new Adidas Original video features Jenner incubating in what appears...
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31 Jul

Adidas Originals X Alexander Wang Season 2 Is a Cyclist’s Dream Come True

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The first drop of Adidas Originals by Alexander Wang Season 2 is here. Following previous collections, which featured all-black athleisure, re-imagined monochrome tracksuits and a new basketball sneaker, this one takes a bold turn. This installment is inspired by the unexpected combination of raves and cycling (which in itself, sounds like a SoulCycle class). There are 27 unisex pieces, including a skin-tight onesie, cycling shorts and an Adidas-striped balaclava. The drop also includes a new sneaker, the AW Hike Lo, in neon red and green. Tomorrow, the official campaign images, shot by Juergen Teller, will appear in billboards and posters around NYC, with a phone number and product codes for each piece in the collection. Starting at 12pm EST, customers can...
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29 Mar

Delivery Three Of Alexander Wang’s Adidas Originals Collab Is Here, And It Includes His Favorite Sneaker!

Photo: Juergen Teller/ Courtesy of Adidas
Do you remember your first Adidas? Alexander Wang does. It was a pair of shell toes circa the early ’90s, when he was a young student at boarding school in California. “We’d draw on them,” he remembers. “That was the extent of our personal expression, because our uniform was so strict.” Fast-forward two and a half decades, and Wang is still wearing Adidas, but this time it’s basketball shoes of his own design. The third delivery of his Adidas Originals collab features two basketball styles and drops on April 1 at Adidas Originals and Alexander Wang stores, both brands’ e-comm sites, and more than 140 retail locations worldwide. No surprise, Wang is just as particular about his personal expression now as...
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21 Mar

Adidas Stan Smith Just Got a Major Makeover

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We can pinpoint the exact moment in recent fashion history when Adidas Stan Smith launched a sneaker movement unlike anything we’ve ever seen: when designer Phoebe Philo took her bow at the Céline spring 2011 show wearing a pair of the iconic white kicks. Effortlessly chic and laid-back cool, it was a look that marked the beginning of normcore athleisure and an era of Stan Smith domination. In the seven years since, sneakers have come and gone, with bold ones touted to be the "Next Stan Smith," but never really coming close. Who could compete with the ubiquitous minimalist white sneaker distinguished by its perforated stripes, green heel tab, and the outlined portrait of tennis star Smith on the tongue? But now...
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2 Feb

Alexander Wang Is Launching a Second Collection With Adidas

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Last September, Alexander Wang revealed a surprise collaboration with Adidas when a slew of his models charged down the runway in all-black tracksuits with the brand's iconic logo turned upside-down. Soon after, the 84-piece unisex capsule was released quietly through select pop-up shops in cities like New York and Tokyo—but the full range won't release until spring 2017. When it finally does, there'll be more colorful items added to the monochrome range that we didn't see on the runway.

Models wear Alexander Wang x Adidas at the designer's spring 2017 show.
Models wear Alexander Wang x Adidas at the designer's spring 2017 show.
"This new drop has more iconic Adidas colors, like the firebird blue, the Stan Smith green and the soccer-jersey orange," Wang told The Wall Street Journal, noting he was inspired by the athletic brand's bold-colored jerseys and uniforms....
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11 Nov

Haw-lin Redesigns Berlin’s No74 Shop

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Berlin’s go-to Adidas concept store, No74, returns with a complete new look thanks to Berlin-based duo Haw-lin Services. Created in collaboration with Geckeler Michels and Schroeder Ruach, the new layout combines clean displays with floating linear lighting to create a minimalist space that places focus where it really matters – the clothes and kicks.
Located in the heart of Berlin’s best neighbourhood for fashion and culture, the Mitte shop is adidas’ first select store in the world. Housing an impressive selection of exclusive footwear, apparel and accessories, this Torstraße boutique is your go-to for coveted collaborations with Kanye West, Pharrell Williams, Raf Simons and Stella McCartney.

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From-Sleek

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12 Oct

How to Pronounce Zara and Adidas Correctly

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Ok, so you got through New York Fashion Week sounding like a pro. Then London came around and you were feeling pretty confident. After that, it all went downhill as you attempted to pronounce one European designer after another, knowing it wasn’t coming out quite as it sounded in your head. The Today Show is coming to your rescue, though, with a video that will school you on how to pronounce some brand names you use more than you realize.

Getty Images
Getty Images
Sure, you may already know you need a little bit of extra help getting through L'Occitane, but did you know you’re pronouncing Adidas wrong as well? Raise your hand if you roll the R in Zara to...
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4 Oct

Everything You Need to Know about Pharrell’s New Kicks

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“WE ALL LOOK DIFFERENT, WE ALL SPEAK DIFFERENT LANGUAGES, BUT WE’RE ALL CONNECTED” – PHARRELL

Following up on Pharrell Williams’ 2014 collaboration with Adidas, which saw a refresh of the brand’s famed Superstar shoe collection, the popular songwriter has teamed up with the sports label yet again to bring sneakerheads a new crop of kicks released yesterday.

For his second project, Pharrell presents Hu, a collection that aims to connect people through the exploration of humanity, culture and diversity. “Hu is short for human – human being, human race, humankind,” said Pharrell. “But Hu, itself is also a reference to colour. As human beings, we all have a colour. We all look different, we all speak different languages, but we’re all connected.”

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11 Sep

Alexander Wang x Adidas Is The Latest Need-to-Know Collab

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Fashion and function have found a harmonious medium in the athleisure that’s everywhere right now. And one of our favorite athleisure designers just so happens to have just announced a major collaboration with an iconic sportswear brand. Talk about perfection. After Alexander Wang‘s Spring/Summer 2017 runway show on Saturday, guests were given a sneak peek at an 84-piece collection with Adidas that rumors had been flying around about for quite some time (Wang had another athleisure line with H&M just two years ago). Just as the show ended, a short film popped up on the screen introducing the capsule before models headed down the runway. Wang’s line includes T-shirts, sweatshirts and hoodies with an upside-down graphic appliqué, and a group of Tricots and shorts with...
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5 Sep

Adidas Follows Gucci and Taps Berlin to Star in Campaign

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For AW16, adidas has shot its collection in Berlin’s colourful U-Bahn. However, the German brand is not the first fashion label to pay homage to the capital’s vibrant and retro underground stations. Last season Gucci channeled Bowie’s iconic videos with dreamy images by Glen Luchford of 1970s style skateboarding kids. Additionally,  Givenchy hired Berliner Matt Lambert to film their campaign, also located on the humble platform stations.

Here is adidas’ ode to the city:

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In other fashion/Berlin news: We are obsessed with this film by local skateboarder Steffen Grap and his model girlfriend Karo Rose for...
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