Google is getting a makeover for fashion month. The search engine will be displaying results differently for designer-related searches to better feature the brands and runway shows.
Designers themselves are very involved in choosing what appears for their searches in order to promote their presentations and shopping locations (for those brands adhering to the "see now, buy now" schedule). Kate Lanphear, former Editor in Chief of Maxim, assisted Google in its fashion facelift.
Some interface changes are already in use. For example, a search for "fashion week" brings up a new module that displays photos, videos and announcements by brands about their shows, which are either linked to their websites, or serve as stand-alone slides.