It all began with a uniquely French rallying cry: “Tous au bistrot” (“Everyone to the bar!”)
After local restaurant and bar owners proclaimed a call to action “Tous au bistrot!” (“Everyone to the bar!”) on Tuesday, Parisians flocked to pubs and cafés to oppose the acts of terrorism that wreaked havoc on the City of Light last week.
Of the six sites targeted by Friday’s coordinated attacks that killed at least 129 people, five were eateries and watering holes in the city’s 10th and 11th arrondissements. To push back against this flat-out barrage on French culture (a war of lifestyle that John Oliver says will no doubt be won by enduring, culture-rich France), food magazine and restaurant review site Le Fooding took to social media.
The group organized a peaceful, positive campaign tagged by #TousAuBistrot and #JeSuisEnTerrasse, which means “I am on the terrace” and refers to the ubiquitous sidewalk seating throughout the city. The event paid homage to victims, supported hospitality professionals who were targeted, and refused to let Parisians be “betrayed by our fears.” Le Fooding also adapted the Eiffel Tower logo designed by Jean Jullien expressing peace, turning it into a plate with fork and knife on either side and text reading “Tuesday night, November 17, 2015 — Everyone to the bar!”