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12 Jan

Cindy Crawford Recreates Her Iconic Pepsi Commercial 26 Years Later

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Cindy Crawford is recreating her iconic 1992 Pepsi commercial for this year’s Super Bowl. The new iteration arrives 26 years after the original, and will costar her 18-year-old son, Presley Gerber. The full ad will debut on February 4, the night of the big game, but Pepsi already teased a photo from the TV spot.

Pepsi / Courtesy AP
Pepsi / Courtesy AP

Like she does in the original, Crawford sips a Pepsi at a gas station, but that signature white tank top is missing. This time, she’s sporting a denim shirt.

The new ad will also include footage from Michael Jackson’s dance-filled Pepsi commercial from 1984.

The supermodel, 51, was excited to work with her son for the project. “Just as a mother, we drove to work together that day and we shared the same trailer. And when he was doing his thing, I was just a proud mom watching from the sidelines, trying not to annoy him,” she told the Associated Press yesterday. We’re still waiting for a joint ad between her and her 16-year-old daughter, Kaia, who’s become a breakout star on the runways.

Crawford is aware that her Pepsi spot has become a pop culture classic. “It was one of those moments in my career that when I walked down the street, people were like, ‘Pepsi!’ Or I’d be at a bar and people would send me over a Pepsi,” she told AP. She’s even seen women channel the ad for an easy Halloween costume.

A clip of Crawford’s new Pepsi ad
 / Pepsi
A clip of Crawford’s new Pepsi ad / Pepsi

This isn’t Crawford’s first time revisiting the commercial, however. In 2016, she parodied the ad on The Late Late Show with James Corden, which featured the late-night host in the same tank top and cutoff denim shorts.

The Associated Press contributed reporting.

Hannah Kim
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