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12 Jan

Kate Bosworth & Michael Polish Capture Each Other For Rag & Bone’s SS18 Campaign


The dynamic couple turn the lens on each other for rag & bone’s SS18 eyewear campaign.

As of lately, rag & bone, has been steadily churning out awe-inducing campaigns that boldly encompass the brand’s edgy New York aesthetic melded with a British heritage twist. Running with that theme, the brand has unveiled their SS18 eyewear campaign featuring husband and wife, Kate Bosworth and Michael Polish, who turned the lens on each other for an intimate portrayal that showcases them tucked away at home or on the road.

Shot on a variety of Leica cameras, the artistic couple masterfully captured the simplicity and timeless designs of 31 reimagined sunglasses and opticals. “We have tremendous respect for Kate and Michael’s work in film and their eye for photography,” said Marcus Wainwright, who founded rag & bone and currently serves as CEO and creative director. “Their input on the project created something timeless, but personal.”

Throughout the campaign, Kate can be seen modeling peachy-pink cat eye sunglasses, black square oversized frames and tortoiseshell opticals that offer a wholly new approach to modernized eyewear. Additionally, men will be equally  pleased to wear the brand’s fresh reinterpretation of retro aviator sunglasses and classic wire-framed opticals that Michael can be seen sporting.

With the collection’s wide range of frames to choose from there is bound to be a pair fit for any and everyone. Click through the slideshow to see how the couple captured rag & bone’s timeless styles available now.

From V magazine

Sunyoung Hong
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