There is a real art of cutting through the noise of fashion and the team of Inez & Vinoodh, Pierpaolo Piccioli, and Riccardo Ruini have it down pat this season in their recent ValentinoSpring 2018 fashion film.
The film opens with the line ‘Am I Dreaming’ from the 1989’s Paranoimia by The Art of Noise featuring Max Headroom (aka actor Matt Frewer). That 80’s inspired vision is brought to life in the simplest of ideas, stunning makeup by Diane Kendal and motion. Creative Movement Director, Stephen Galloway, is at the top of his game coaching models Gigi Hadid, Adut Akech, Felice Noordhoff, Oumie Jammeh, Aurora Talarico, and Rianne Van Rampaey to gesture in drama and optimism that give this short its special sauce.
Kudos to Riccardo Ruini and the team at agency Riccardo Ruini Studio for the wisdom to know when to pull back and let the beauty of a logo do the talking. Power photographer duo Inez and Vinoodh have proven they can take a blank slate, blank at that, and make it as dynamic as any location. No easy feat! Piccioli is also wise to know the strength of a collection that can stand on its own to inspire desire.
That power teaming of multiple artists, in full concerto, have created art that isn’t just noise.