New Zealand model and CR girl Georgia Fowler is now the face of Colette Jewelry. The brand has tapped the two-time Victoria’s Secret runway star for an Instagram campaign, wearing pieces from Colette’s holiday collection.
“I first discovered Georgia on Instagram, where I followed her travels around the world and was instantly drawn to her ‘joie de vivre,’ warmth, and cool sense of style,” said designer Colette Steckel in a statement. “A serendipitous run-in in Paris last season sealed the deal for both of us; it was meant to be.”
Since launching her namesake collection in 1995, Steckel has designed jewelry inspired by her French-Mexican heritage. Her pieces have since been spotted on the likes of Rihanna, Adriana Lima, and Madonna.
Fowler is the first face for the brand and has been named a #ColetteWoman, described by Steckel as a “woman of the world, shaped by her diverse experiences. She’s fearless, independent and finds beauty in all of her encounters.” The campaign was shot by Felisha Tolentino, with makeup by Spencer Barnes and hair by Amber Rose.
Last week, Fowler walked the Victoria’s Secret Fashion Show for the second time and was seen during rehearsals wearing pieces from Colette’s Thorns collection.