To mark Breast Cancer Awareness Month this October, British model Rosie Huntington-Whiteley has boosted her lingerie collaboration with Marks & Spencer by creating a 19-piece collection in aid of Breast Cancer Now.
The range, which features sleepwear and matching lingerie sets, also includes a super-soft post-surgery bra – the first in the model’s Rosie for Autograph inventory since collaborating with the high street giant three years ago.
Fittingly, the charitable collection (10 per cent of sales will go to Breast Cancer Now) is modelled by six women who have battled breast cancer and one young woman who lost her mother to the illness.
Devon-born Rosie was heavily involved behind the scenes on the campaign shoot, assisting her friend and photographer, Amanda de Cadenet.
“It has been amazing to co-design and develop this range, and meet the exceptional and inspirational women featured in our campaign,” commented Los Angeles-based Huntington-Whiteley.
In addition, a social media campaign entitled #ShowYourStrap has been launched, which encourages women to pose with their bra straps on show and nominate friends and family to do the same, with each person donating £3 to Breast Cancer now via text.
Marks & Spencer launched a line of post-surgery bras in 2005 following customer demand. The retailer aims to raise raise £13 million over the next five years for Breast Cancer Now in a bid to prevent 9,000 cases of breast cancer a year by 2025.
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