While the noodles are pure Pasta Di Martino, the packaging is designed by the storied fashion house. Bags of spaghetti, paccheri, penne mezzani rigate, and mista corta are adorned with whimsical designs of famous Italian landmarks like the Milan Duomo, a Venice canal, the Colosseum, the Leaning Tower of Pisa, and a joyous tagline: “La Famiglia, La Pasta, e L’Italia!” (“Family, pasta, and Italy!”) It all comes in a vintage-style tin with a custom-designed Dolce & Gabbana apron, to boot.
Each package is a “postcard, a souvenir, a special package with exceptional product inside,” says Giuseppe Di Martino, CEO of Pasta Di Martino.
Skeptics may ask how exactly clothes and carbs go together. Recently, Dolce & Gabbana has been incorporating food into runway designs—Spring 2017, for example, saw an ice cream dress and a pasta dress. So collaboration with Pasta Di Martino, the official pasta partner of the James Beard Foundation, was a natural (and delicious) fit.
If you want to gobble up some Gabbana, act quickly: There are only 5,000 tins available, and only 1,000 of them in the United States. Each tin costs 95 euros, or around $110. Pretty pricey, but hey, if fancy pasta is your thing, it’s your thing.