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13 Nov

The Scrunchie Is Officially Enjoying a High Fashion Comeback

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We say it every few years but this time we really mean it: scrunchies are back. Demna Gvasalia just confirmed the ’90s accessory as Balenciaga’s latest It item with his new Resort 2018 collection, which prominently features bold jewel tone scrunchies. Selena Gomez and Hailey Hadid are championing the Clueless-meets-Heathers hair moment, too. Ahead, 10 reasons we’re reconsidering the scrunchie right now.

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MATCHY MATCHY

Hailey Baldwin stepped out last month wearing a super-high ponytail and powder blue scrunchie that perfectly matched her mini dress.

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TOTALLY CLUELESS

Scrunchies were plentiful on the set of the cult-classic Clueless. Our favourite look involved Amber’s gym-ready pigtails.

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HEATHERS

The oversized red scrunchie on the set of the ’80s teen thriller Heathers.

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THE THROWBACK

The curls! The glasses! The scrunchie! Everything about this look on Sarah Jessica Parker is fabulously retro.

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ON THE RUNWAY

At the Mansur Gavriel SS18 show, models walked the runway wearing custom scrunchies available to shop at the brand’s New York store.

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SELENA’S WAY

Selena Gomez paired a large black scrunchie with red lipstick and a fishtail-braided ponytail for a throwback look fit for the other Selena.

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Jen Atkin (of Bella and Kendall fame) just launched her own line of fuzzy holiday scrunchies with the brand Chloe + Isabel.

Chloe + Isabel Jen Atkin Velvet Bow Scrunchie, $26

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SPORTY SPICE

Bella Hadid went full sporty spice in Los Angeles this year, pairing an all-nike ensemble with a crisp white scrunchie.

#Scrunchie is just racking up those ad campaigns!!!! @jw_anderson

Scrunchies of Instagram(@scrunchiesofinstagram)님의 공유 게시물님,

THE SOCIAL MEDIA

Because @scrunchiesofinstagram is definitely worth a follow.

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THE BALENCIAGA EFFECT

The French label known for its It itemsboosted the scrunchie’s cool cred with its latest Resort 2018 collection.

From AR Revista

Hannah Kim
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