We say it every few years but this time we really mean it: scrunchies are back. Demna Gvasalia just confirmed the ’90s accessory as Balenciaga’s latest It item with his new Resort 2018 collection, which prominently features bold jewel tone scrunchies. Selena Gomez and Hailey Hadid are championing the Clueless-meets-Heathers hair moment, too. Ahead, 10 reasons we’re reconsidering the scrunchie right now.
Hailey Baldwin stepped out last month wearing a super-high ponytail and powder blue scrunchie that perfectly matched her mini dress.
Scrunchies were plentiful on the set of the cult-classic Clueless. Our favourite look involved Amber’s gym-ready pigtails.
The oversized red scrunchie on the set of the ’80s teen thriller Heathers.
The curls! The glasses! The scrunchie! Everything about this look on Sarah Jessica Parker is fabulously retro.
ON THE RUNWAY
At the Mansur Gavriel SS18 show, models walked the runway wearing custom scrunchies available to shop at the brand’s New York store.
Selena Gomez paired a large black scrunchie with red lipstick and a fishtail-braided ponytail for a throwback look fit for the other Selena.
Bella Hadid went full sporty spice in Los Angeles this year, pairing an all-nike ensemble with a crisp white scrunchie.