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8 Nov

Starbucks Is Set To Open Italian Bakeries In The U.S.

STARBUCKS

Can you smell the fresh focaccia already?

Starbucks is your go-to for PSLs and breakfast sandwiches, but soon you’ll also be able to get more than 100 Italian baked goods—including fresh focaccia sandwiches—made in-house at the Reserve Roastery in Seattle this week.

The Italian baked goods will come from a new partnership with Princi, a small chain of seven “boutique bakeries” in Milan and London.

STARBUCKS
STARBUCKS

“We’re getting into the food business,” Howard Schultz, the chairman of Starbucks, told the Washington Post. “Princi will be fully integrated with bakery operations, so not only will we be roasting coffee, but we’ll be baking bread, pastries — the kind of Italian pastries you’ve never seen in America.”

Starbucks will eventually roll out the freshly-baked Princi items to other Starbucks, but if you don’t live in Seattle, you might have to wait a little bit. While you’ll be able to find the Italian-style baked goods at the Starbucks Reserve Roastery location in Shanghai starting in December 2017, you’ll have to wait until next year when the Reserve Roastery opens in Milan in late 2018 (and then in New York, Tokyo and Chicago locations). There are also plans to open standalone Princi stores in 2018, so scratch that “cut carbs” line off your new year’s resolutions list already, OK?

Sunyoung Hong
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