This is the comeback the department store’s been looking for.
Tracee Ellis Ross is bringing JCPenney back. The Blackish actress teamed up with the department store for a limited-edition holiday capsule collection that’s both accessible and inclusive for all budgets and body types. Though Ross has always loved fashion, this marks her first foray into design.
The 45-piece collection—which includes women’s apparel, accessories, and home decor—ranges in price from $9 – $75 and sizes small to 3X. According to the first looks shared by Ross on Instagram, the collection includes an array of pieces like black tuxedo suits, velvet dresses, sequin dresses, and a major red robe coat that we all need.
In an interview with WWD, Ross explained the importance of designing a collection that catered to all women. “Feeling great and looking great should be accessible to everyone and should be affordable,” she said. “It doesn’t have to cost a lot to look incredible. It was very important to me to have considered a diverse group of women.”
I’m soooooo excited to announce that I’ve partnered with @JCPenney to create a holiday collection that I hope empowers women to embrace their joyful spirit. Each piece was imagined and designed by me! Prices range from $9-$75, and sizes range from Small to 3X — for everybody and every body! Available November 12 only at JCPenney! #TER4JCP Photo by @TerryTsiolis Hair by @MarciaHamilton Makeup by @StephenSollitto
Tracee Ellis Ross(@traceeellisross)님의 공유 게시물님,
JCPenney doesn’t typically collaborate with celebrities on collections, but the department store has been inching towards a fashion-forward revamp ever since launching their new “in-store shops” redesign in 2012. In the past year, the store has debuted a Project Runway partnership and amped up its Sephora in-shop stores. But with Ross’ star power and a capsule collection that’s equal parts chic and affordable, this may just be the fashionable comeback the store has been searching for all along.