Gucci kicks off Milan Fashion Week with a multicultural show.
Alessandro Michele kicked off Milan Fashion Week today with Gucci’s Spring 2018 collection. Celebrating a diverse mix of cultures, the show combined Indian, Aztec, and Egyptian influences, styled together as one mash-up, from the set down to the eclectic pieces. See all the highlights from the colorful show below.
1) The culturally-diverse space was based off an ancient map. According to Gucci’s Instagram, the runway symbolized the Tiber River (which flows through Rome), while the backdrop was an early medieval structure and map featuring arches in Indian, Egyptian, and Aztec styles. Ancient Roman and Egyptian statues surrounded the show space.
The #GucciSS18 show space recounts diverse inspirations and aesthetics. The setting’s captions written into the floor resemble a modern translation of an ancient map featuring Roman poet Orazio’s country home. The runway is Tiber river; while the map is juxtaposed with the layout of the Imperial Fora, dotted with classical statues from different periods and cultures. The backdrop is an early medieval structure with a double portico and the runway features three arches in Indian, Aztec and Egyptian styles. Surfaces in bubbled pvc and streetlights give a metropolitan feel. See the collection live now on Instagram Live. #AlessandroMichele #mfw
Rome wasn’t built in a day and neither was @gucci’s breathtaking show venue. Ahead of the house’s highly anticipated S/S 2018 show today at the @piuarch-designed Gucci Hub, we’re bringing you an exclusive first look at the set that took three weeks to assemble. Creative director @lallo25 was inspired by an ancient map leading to the country-house of the Roman poet Horace, and transformed the brand’s set into a modern map of the location, with modern street lamps, graphics inspired by the Milan metro, and a striking blue catwalk evoking the route of the River Tiber. The set is interspersed with a collection of pillars and statues, and features three grand historical arches, through which Gucci’s models will interweave – see more of the venue in our Instagram stories. #Gucci #ss18 (📷: @jasonlloydevans)
Wallpaper*(@wallpapermag)님의 공유 게시물님,
3) Making a political statement, the collection was “an act of resistance.” According to show notes, “Each garment vibrates with an intellectual tension that resists homologation.”
4) The fannypack is here to stay. Models carried a variety of Gucci fannypacks down the runway, indicating the revival trend isn’t going anywhere just yet.
5) The show included a whopping 108 looks. Much like the runway set, the collection was an eclectic mix of cultures, time periods, and styles. An array of pieces celebrated ’70s glitz with glistening sparkles while others took inspiration from the Aztec and Egyptian cultures referenced on the runway.
6) Bugs Bunny and Snow White made unexpected appearances. Menswear pieces enjoyed some throwback nostalgia, embroidered with the classic animated characters.
7) Continuing to play off of knockoffs and counterfeit goods, “Guccy” bags were sent down the runway. Alessandro Michele continues to get cheeky with his accessories—and his penchant for logomania is still going strong.