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21 Sep

7 Things To Know About Gucci’s Spring 2018 Show Today


Gucci kicks off Milan Fashion Week with a multicultural show.

Alessandro Michele kicked off Milan Fashion Week today with Gucci’s Spring 2018 collection. Celebrating a diverse mix of cultures, the show combined Indian, Aztec, and Egyptian influences, styled together as one mash-up, from the set down to the eclectic pieces. See all the highlights from the colorful show below.

1) The culturally-diverse space was based off an ancient map. According to Gucci’s Instagram, the runway symbolized the Tiber River (which flows through Rome), while the backdrop was an early medieval structure and map featuring arches in Indian, Egyptian, and Aztec styles. Ancient Roman and Egyptian statues surrounded the show space.

2) The star-studded front row included A$AP Rocky, Dakota Johnson, Petra Collins and more.

Caught ASAP taking a picture of me. Stalker.

Jessica Diehl(@jdiehlpoynter)님의 공유 게시물님,

3) Making a political statement, the collection was “an act of resistance.” According to show notes, “Each garment vibrates with an intellectual tension that resists homologation.”

4) The fannypack is here to stay. Models carried a variety of Gucci fannypacks down the runway, indicating the revival trend isn’t going anywhere just yet.


5) The show included a whopping 108 looks. Much like the runway set, the collection was an eclectic mix of cultures, time periods, and styles. An array of pieces celebrated ’70s glitz with glistening sparkles while others took inspiration from the Aztec and Egyptian cultures referenced on the runway.


6) Bugs Bunny and Snow White made unexpected appearances. Menswear pieces enjoyed some throwback nostalgia, embroidered with the classic animated characters.


7) Continuing to play off of knockoffs and counterfeit goods, “Guccy” bags were sent down the runway. Alessandro Michele continues to get cheeky with his accessories—and his penchant for logomania is still going strong.

Sunyoung Hong
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