Especially to the uniformed, all-black, utilitarian New Yorker, even the quickest weekend in London will remind you of how fun fashion can be. When it comes to style, Brits don’t take themselves too seriously, and that sentiment always translates to the highest degree during London Fashion Week. The collections are bright and eclectic, all the way up to the makeup, and this season is no different. Scroll through to see the boldest looks that prove no-makeup-makeup isn’t the only way to exemplify a DGAF attitude.
When layered correctly, green metallic eyeshadow can produce a modernized smoky eye.
2 FASHION EAST
Hung Vanngo went for a graphic eye using Marc Jacobs Beauty Gel Eye Crayons in bold, contrasting shades.
3 BORA AKSU
Blush is back! Janeen Witherspoon blended it up into the corners of the eyes for a dramatic, playful effect.
4 ISA ARFEN
Inspired by Kabuki makeup, the eye look by Andrew Gallimore was created using Nars Darklight Velvet Eyeliner and China Blue Matte Eyeshadow.
5 EMPORIO ARMANI
Linda Cantello used Armani Beauty Eye Tint in Jade, a pastel green, underneath the eye for a subtle wash of color on an otherwise classic blend of black liners and mascara.
6 VERSUS VERSACE
Inspired by Amy Winehouse’s overdrawn cat-eye, Charlotte Tilbury used a combo of eyeliners from her line: Rock ‘n’ Kohl liquid eyeliner in Bedroom black long the waterline (and smudged with Vaseline) and The Feline Flick Liquid Eye Pen in Panther.
7 RYAN LO
Isamaya Ffrench piled on the pink glitter for the babydoll lashes of our dreams.
8 J.W. ANDERSON
Mark Carrasquillo focused Nars Black Valey Eye Paint and Black Moon Eyeliner Pencil on the bottom lashline, instead of the top, for an unexpected twist on a regular liner look.
Lucy Burt used an explosion of MAC Cosmetics confetti glitter on the lips and eyes for an “after party” vibe.
10 HOUSE OF HOLLAND
A riot of superbright eyeshadow shades by The Body Shop hovered around the eyes of the models at House of Holland courtesy of Ciara O’Shea.
11 PORTS 1961
Thick strikes of black eyeliner helped Val Garland achieve exaggerated definition that’s half quirky, half serious.
12 TEMPERLEY LONDON
This “orange-red geranium” lip was created using a mix of Charlotte Tilbury Hot Lips in Tell Laura with Hollywood Lips in Walk of Fame.