Stranger Things‘ Shannon Purser and her stylist started looking immediately after nominations came out.
When it comes to red-carpet fashion moments, some require loads of planning and others come together instantly. For Shannon Purser, or the scene-stealing Barb from Stranger Things, the Sachin & Babi gown she wore to tonight’s Emmy Awards was a bit of both.
“When I saw that Shannon got nominated, I knew immediately to start looking [for dresses.] She’s not the typical sample-size, so I knew I’d have to prepare and speak with some brands to discuss opportunities, especially in the custom realm,” her stylist, Gabriel Langenbrunner, explained to ELLE.com. “I have so much respect for Sachin and Babi’s designs, and before I was able to pitch them Shannon, they actually emailed us and offered to make something custom for her.”
Purser’s jewelry is Swarovski, shoes are LK Bennett, and clutch Emm Kuo.
The end result is an emerald green take on a runway style from the brand’s fall 2017 collection, customized with a small slit Langenbrunner requested (all the easier to move in). With the Emmys—and the gown—as the final stop in a busy promotional swirl, Langenbrunner was tactical about what other pieces she’s worn. “Each dress she’s worn to events leading up to the Emmys has had a hint of what tonight’s gown looks like” (like the firefly appliques, similar to the sequin flowers dotting the gown she wore to Friday’s nominee reception, and the solo short sleeve, mimicking the cut of the cap sleeves she wore early in the week).
Purser at the Creative Arts Emmys ceremony on September 10.
With tonight’s red carpet as proof that the work between designer, stylist, and star was totally worth it, there’s no ignoring the fact that part of the reason the piece was so tailor-made has to do with the small amount of dresses available in sizes other than teeny tiny.
“The challenging part of the fashion industry is that there aren’t a lot of brands who make clothing for the average size American woman. It’s like what Leslie Jones said on Twitter for her Ghostbusters premiere,” Langenbrunner said, referring to the actress’s tweet that she’d remember how no one wanted to help dress her. “She was appalled at how many people said no because she didn’t ‘fit’ the sample size. That’s what I love about Sachin & Babi: They aren’t afraid to dress someone who isn’t the typical sample size—she looks just as amazing!”