We’re living in a graphic tee renaissance, and this fall there will be none cooler than those designed by Kim Gordon in collaboration with & Other Stories. The 16-piece collection draws from Gordon’s painting practice, and puts words like Her, They, and Morning Mirror on & Other Stories’s Scandi-silhoeutted T-shirts and sweatshirts. “I started with one pronoun and then started thinking of words that were cool on their own or were evocative of a story,” said Gordon over the phone from Los Angeles. “Like using the words The End, or The Shadow. I see clothes as a visual outlet and I like the idea that women create an atmosphere around them by what they’re wearing, almost like they’re curating the environment or something.”
Kim Gordon’s collaboration with & Other Stories is far from the musician-artist’s first foray into the fashion world. Not only has she been a Saint Laurent and Marc Jacobs campaign star, but more importantly, she started the influential ’90s brand X-Girl in 1993 with Daisy von Furth. What made X-Girl so relevant was its translation of streetwear into female-friendly shapes. It wasn’t about going-out clothes for ’90s party girls; it was the genesis of cooler-than-thou daywear. “When we first started doing X-Girl there was nothing. There were other designers downtown like Daryl K, A.P.C., and Urban Outfitters, and then there was Canal Jeans. Streetwear was always the big thing and then designers started taking streetwear, taking their cues from that, and making it high profile and luxurious,” says Gordon. “When Daisy and I did X-Girl, it was more like making things that were cool to wear in the day. Daywear was harder than getting an outfit for going out at night.”
Kim Gordon and Coco Gordon Moore
That spirit lives on in the & Other Stories collaboration, which is mostly comprised of graphic tees and hoodies. It’s embodied best in the campaign starring Gordon’s daughter, Coco Gordon Moore, an artist in her own right. “She always looks good in T-shirts and hoodies and whatever she puts on. So, I just figured she would do it!” cheered Gordon. “I am also inspired by her style and I just thought it would be fun to include her.” Of course, we wondered, some of that style must be genetic? Gordon admitted with a laugh that “there were a couple times when I found my cashmere A.P.C. sweater on her floor amongst her clothes. I’ve given her a lot of clothes and hand-me-downs. She definitely regrets that we don’t have the same shoe size!”
When the collaboration arrives in & Other Stories stores and online on August 31, printed silk scarves and nameplate-like necklaces of Gordon’s favorite phrases will round out the offering, and a single hand-printed item by Gordon reading Product Owner will be given away at Stories’s Glendale, California, store. “I’ve done a couple of other collaborations and they haven’t been as satisfying,” she admitted, noting that & Other Stories’s commitment to recreating the metallic watercolors of her work was a particular point of pride. “And,” Gordon added, “I actually happen to shop at Other Stories. I like the clothes and I think that the clothes are accessible money-wise and the quality is good. They are very thoughtful about what they do.”
As for where you might see the pieces, Gordon looks to her friend, and the first X-Girl campaign star, Chloë Sevigny. “I really admire Chloë Sevigny. I think she’s really brave. She just has such a good eye for shapes and can kind of pack a small suitcase and make it all work.” That seems like a natural pairing, but Gordon also has her sights set on the music sphere. “I said, ‘Can you send one to Rihanna? That would be cool.’ ” Paging Mel Ottenberg!
Coco Gordon Moore wearing a hoodie from the collection
Gordon with a silk scarf from the collab
Gordon Moore in a shirt with an abstract print
Two of the available styles, seen in Gordon’s studio
The End hoodie, modeled by Gordon Moore
Gordon’s dog, Syd Barrett, wears a silk scarf from the line.