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29 Aug

You Can Finally Buy Blue Wine in the United States

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Red, white, and blue has a whole new meaning.

If the question “red or white?” leads to an internal philosophical debate, then prepare for a whole new option: blue. You heard me.

This is thanks to the geniuses at Gik, who recently changed the happy hour game in Spain by launching blue wine there first, in their home country. And because they’re so nice, they’re bringing this blue-hued vino across the Atlantic to all of us in the states.

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Tired of the wine culture they’d been exposed to, where people care more about what they’ve learned about wine versus actually enjoying it, their goal is simple: to have people sit back and sip. Classified as a chilled, sweet wine, it’s made from a mixture of both red and white wine grapes. Don’t you just love when your friends get along?

The best thing about this wine? At only $11 per bottle, it keeps your wallet happy (aka lets you have enough money for cheese to pair withthe wine) while still giving you the beautiful wine buzz you’ve all grown to love with the same ABV as a normal 750-milliliter bottle.

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I’m already picturing all of the Instagrammed shots of a bottle of this lined up next to a bottle of red and white for labor day, mainly because I’m already planning my caption for said picture.

You’ll find Gik in late September starting in Boston, Miami, and Texas. After that launch, Gik will become available in New York, New Jersey, Michigan, Washington, California, and Nevada.

Sunyoung Hong
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