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19 May

Kendall Jenner Latest Lingerie Campaign Is a Pop Art Tribute To Georgia O’keefe

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Kendall Jenner is the face of La Perla once again, this time on a vibrant set for the lingerie brand’s pre-fall 2017 collection campaign. In the images, shot by Mert & Marcus, the 21-year-old models barely-there sheer pieces, a bright cut-out swimsuit and elevated slip dresses in a psychedelic garden of giant flowers.

“This collection is all about nature as seen through the eyes of the artist. I was inspired by the motif of the British garden as captured by painters throughout history,” creative director Julia Haart said of the campaign.

Mert & Marcus
Mert & Marcus

Haart cites movements like pop art, impressionism, the renaissance and post-modernism as her inspirations, especially works by Georgia O’Keefe and Peter Max. “Georgia O’Keeffe helped shape feminist style. I would imagine that has something to do with it,” she added.

Mert & Marcus
Mert & Marcus

This isn’t Jenner’s first time fronting La Perla’s ads. She previously starred in the brand’s steamy Spring 2017 campaign.

Mert & Marcus
Mert & Marcus
Hannah Kim
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