Kendall Jenner is the face of La Perla once again, this time on a vibrant set for the lingerie brand’s pre-fall 2017 collection campaign. In the images, shot by Mert & Marcus, the 21-year-old models barely-there sheer pieces, a bright cut-out swimsuit and elevated slip dresses in a psychedelic garden of giant flowers.
“This collection is all about nature as seen through the eyes of the artist. I was inspired by the motif of the British garden as captured by painters throughout history,” creative director Julia Haart said of the campaign.
Haart cites movements like pop art, impressionism, the renaissance and post-modernism as her inspirations, especially works by Georgia O’Keefe and Peter Max. “Georgia O’Keeffe helped shape feminist style. I would imagine that has something to do with it,” she added.
This isn’t Jenner’s first time fronting La Perla’s ads. She previously starred in the brand’s steamy Spring 2017 campaign.