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11 May

Where To Shop In London

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London is a town of contradictions–and that chic contrast of high street and high end is what makes shopping in one of the world’s best cities that much more exciting. This city is chock-full of royal pedigree, yet its the birthplace of punk; it’s the birthplace of innovators like Alexander McQueen, and the home to up-and-comers fresh out of Central Saint Martins. From smart dressing to vintage gold mines and all the luxe department stores and flagships in between, this city does not disappoint for those looking to get a fashion fix. Here, our favorite places to shop in England’s capital.

The Shopping Staples

Getty Images
Getty Images

London’s shopping scene may be ridden with exciting newcomers, notable designer names and darling boutiques, but the historic department stores of the city are always a go-to for cocktail dressed, evening gownd and a stellar pair of jeans or shoes. Harrod’s is the epicenter of London’s retail scene, and its holiday windows are as exciting as the gifts one finds inside. Harvey Nichols isn’t far behind, and if Harrod’s doesn’t have what you’re looking for, they should be your next stop. In addition to standout fashion, accessories and beauty departments, both shops also have a show-stopping food market to boot.

Harrod’s 7-135 Brompton Rd, London SW1X 7XL, +44 020 7730 1234; Harvey Nichol’s 109 – 125 Knightsbridge, London, SW1X 7RJ, +44 (0)207 235 5000.


Dover Street Market

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Dover Street Market has a very special boutique feel. The store—well-known for its installations and a meticulously curated, innovative shopping selection—was recently relocated to Haymarket in the old Burberry shop location.

Dover Street Market London; 18-22 Haymarket, London SW1Y 4DG, +44 020 7518 0680.


Delpozo

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A luxury prêt-à-couture fashion brand, Delpozo is renowned in Spain as one of the country’s most accomplished womenswear houses. Its first London flagship opened in March this year after its Miami boutique closed its doors. Natural materials like wood and marble sit alongside industrial elements like brass, perfectly complementing the collections in stock from the brand’s creative director Josep Font. The color palette and light-filled details make this store a pleasure to visit.

Delpozo; 134 Sloane St, London SW1X 9AT, +44 020 7881 0950.


MatchesFashion.com

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A dot com in a where to shop list? Strange, we know. But this e-tailer has brought its chic selection to brick and mortar shops that bear the site’s name.”Matches is one of my go-to e-commerce sites, and while their brick and mortar boutiques may not offer quite the same selection as online, their buy is still very strong and always offers fun new brands to explore,” says BAZAAR.com Fashion and Features Director Kerry Pieri. The worldwide e-tailer has four boutiques across the UK, in Marylebone and Notting Hill as well as others in Richmond and Wimbledon (pictured here). Head to these shops for an in-person look at a portion of the thoughtful assortment you typically love shopping online.

MatchesFashion.com; 87 Marylebone High Street Marylebone Village W1U 4QU, t: +44(0)20 7487 5400 and 60-64 & 85 Ledbury Road, Notting Hill W11 2AJ, +44 (0)20 7221 0255.


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One Vintage

Up-cycling is the motto for this shop, run by Marcelle Symons. It may be a tiny vintage store, but it has some incredibly unique pieces. It was one of London’s best kept shopping secrets—until now.

One Vintage Boutique; 309 Brompton Rd, London SW3 2DY, +44 020 7589 2684.


Victoria Beckham

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Courtesy

While you can shop Beckham’s collection in boutiques and department stores nationwide, nowhere allows you to enter the full Victoria Beckham universe quite like her minimal streamlined, London boutique. The design of the shop allows for the ultimate minimal and contemporary VB experience, and the full range of her collections are on display and available for purchase–in addition to her accessories.

Victoria Beckham; 36 Dover St, London W1S 4NH, United Kingdom, +44 20 7042 0700.


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Liberty

Liberty is truly a one-of-a-kind environment that feels a little like stepping back in time. The historic building itself is incredible, with old wood panels and lovely staircases. Liberty always has interesting displays, clever edits, an incredible vintage corner, and an unbelievably unique fabric selection that they’re known for the world-over. Plus, London’s best beauty finds are on the ground floor.

Liberty London; Regent St, London W1B 5AH, +44 020 7734 1234.


Hostem

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Once the home and studio of artist Cornelia Parker, Hostem‘s new pop-up store has a gallery-like feel; and so it should—it’s inspired by the works of American artist Oscar Tuazon. Housing pieces from sculptors-come-designers like Rei Kawakubo of Comme des Garçons and located close to the company’s east London headquarters on Redchurch Street, it will remain open throughout 2016 while its permanent boutique is renovated.

Hostem; 28 Old Nichol St, London E2 7HR, +44 020 7739 9733.


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Rupert Sanderson

Rupert Sanderson‘s small flagship is located right behind Bond Street, in a charming and discreet location amongst cobbled mews. Much like his designs, the store feels very cool and British, rather than big and generic. Head here for shoes that are well-made, unexpected, wearable and undeniably chic.

Rupert Sanderson; 19 Bruton Pl, London W1J 6LZ, +44 020 7491 2260.


Aime London

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Aimé London is run by two sisters and stocks chic European labels like Masscob, Forte Forte, Isabel Marant and APC along with some lovely home accessories, too. It’s a real destination shop with a very loyal customer base–you’ll never leave here empty handed.

Aimé Notting Hill; 32 Ledbury Road, London W11 2AB, +44 020 7 221 7070. Aimé Shoreditch; 17 Redchurch Street, London E2 7DJ, +44 020 7 739 2158.


Whistles

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Courtesy

Whistles, which offers contemporary pieces at a great price point, is where high street and high fashion meet, resulting in wearable pieces you’ll wear this season and long after. “I’m always game for their leather pieces,” says BAZAAR.com’s Fashion and Features Director, Kerry Pieri.

Whistles has shops across London–see them all here.


Brown’s

Brown's Fashion
Brown's Fashion

Founded by Joan and Sidney Burstein in 1970, Brown’s has long been a destination for established and emerging talents, featuring a curated, well-edited selection of pieces from notable names like Erdem, Alexander McQueen, Hussein Chalayan and Christopher Kane. The store’s flagship is located on South Molton Street and new locations like a men’s shop, a Sloane Street store, a fine jewelry boutique, Brown’s Bride and Brown’s Focus showcasing the work of young and emerging talents have been added to the retailer’s roster since the brand’s inception.

Brown’s 24-27 South Molton Street, London. W1K 5RD, +44 (0)20 7514 0016; Brown’s Sloane Street 160 Sloane Street, London. SW1X 9BT, +44 (0)20 7514 0040; Brown’s Bride12 Hinde Street, London, W1U 3BE, +44 (0)20 7034 1400.


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V V Rouleaux

Hidden away on a little lane is this much-loved haberdashery shop. It is an incredible space full of ribbons and trims that spark ideas and creativity.

V V Rouleaux;102 Marylebone Ln, London W1U 2QD, +44 020 7224 5179.


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Selfridges

Selfridges is always on the pulse and expertly merchandised—it may be big, as far as department stores go, but the buyers do an incredible job of merchandising interesting, under-the-radar brands alongside the normal mainstream offerings you would expect to see from one of London’s best shops.

Selfridges; 400 Oxford Street, Marylebone, London W1U 1AB.

Hannah Kim
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