Sustainability is the key to creating the H&M Conscious Exclusive collection this year. Focusing on using BIONIC® – a polyester, a sustainable material made totally of plastics that have been recycled from shoreline waste, the Swedish brand visioned a band of ecologically made clothing and accessories that’ll trigger the human senses.
“For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound.
It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” says H&M’s Head of Design and Creative Director, Pernilla Wohlfahrt.
They managed to capture the freshness of spring in one-star piece called the Serpentine dress. It is this beautiful ethereal pleated gown with 3D front detailing, all made of plastic waste from the shorelines. Can you believe it?! You’d think it’ll be stiff but it’s super soft to the touch and it flows like air.
There’s also a really effortless tuxedo that appears more like a lounge jacket and trousers in organic silk and TENCEL® twill. For a night out, the shimmery sequined cocktail dress made from recycled polyester makes it perfect for the dance floor.
Fronting the campaign, model, Natalia Vodianova says this new collection shows that the best style can be mindful of the planet, to help protect it for the future.
“It’s such a desirable collection, with pieces made of sustainable materials that you want to wear for seasons to come,” she said.
For the first time, the collection offers a number of styles for kids as well. Featuring really beautiful and cute tulle dresses and matching soft structured blazers and trousers.
In line with H&M’s commitment to creating sustainable fashion, they’re trying to meet their goal of using making 100 percent sustainable cotton by the year 2020 across their entire offering. Currently, 20 percent of their goods are made of reusable and recyclable materials but they’ll keep increasing the percentage to meet their end goal.
H&M Conscious Exclusive collection is a premium collection made for special occasions. Prices start from RM799 to RM49.90. It’s only available at H&M Lot 10 and will be available in store for everyone today!