When it comes to your eye makeup palette this season, pick a color, any color. Though you can’t go wrong with a shadow in jewel tones like emerald and sapphire blue. Start by filling-in your entire lid with a creamy and colorful eyeliner to get the maximum opacity. Then sweep a matching shadow across your entire lid. Don’t be afraid to color outside the lines—this is no time for caution. Pair your artfully painted eyes with a hairstyle that serves as the ultimate blank canvas: a deep side ponytail or pushed-back part.
Shop the Look: L’Oréal Paris Colour Riche Pocket Palette in Avant Garde Azure, $9.99, ulta.com; Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner in (Wave)Length, $25, sephora.com; MAC Cosmetics Eye Shadow in Lucky Green, $16, nordstrom.com; Tibi top, $495, tibi.com; Mara Hoffman dress, $350, marahoffman.com. Main image: Preen top, $1,125, net-a-porter.com; Brock Collection top, $1,290, modaoperandi.com.
Sometimes minor tweaks to your beauty routine can really add up. Case in point: instead of tracing your traditional cat-eye liner yet again, continue the line done toward your inner corners, then about half-way across your bottom lashlines. Consider it the significantly more wearable version of all those floating black liner shapes from the spring 2017 runways. And when it comes to switching-up your hair, all you need to do is flip it— literally. Toss your hair deep over to one side, creating a ton of rumpled volume in the process. It lends a “who cares?” vibe to an otherwise try-hard beauty look.
Unless your last name is Von Teese, most of us only reach for a red lipstick when the special occasion calls for it. That’s because a red lip demands powdery skin, stark black liner, and coats of mascara–it’s the opposite of effortless. But what if it wasn’t? We’re calling this look the relaxed red lip. Strip away almost all other makeup, whip your hair into fuzzy bedhead, and then put all your focus and attention on creating a statement-making cherry lip done in a velvety matte finish. The contrast of raw, natural skin and rumpled waves against the bright lip looks just about as cool as it comes.
Play with textures by pairing a dramatic matte, rosy pink flush with glossy lids and dripping-wet hair. Blush is perhaps the most important item to add to your makeup arsenal this season (if you don’t already have one). But it’s a little fresher in a matte finish—when you’re applying this much color, shimmer could lead to overdose. Use a Beautyblender to tap, tap, tap the color on the apples of your cheeks toward your temples. Skip mascara and eyeshadow, opting instead for a clear eye gloss dashed across both lids. And when it comes to rocking pool hair outside of a photo studio, the key is to ensure it’s not actually wet. Work a softball-sized mound of mousse through your hair to give it hold, then chase that with a coat of either leave-in conditioner or hair gel.
If we could travel back in time, we’d invest all our money in highlighter manufacturing and technology (perhaps a new Timecop sequel?). The world can’t get enough of glowing, shiny, sparkly skin. This season allows you to embrace your inner magpie to the fullest, with skin so highlighted it looks permanently lit by a Lumee case. Swipe a cream highlighter over your cheekbones, down the bridge of your nose, along your cupid’s bow, and dab it on the inner corners of your eyes. Then do another layer. And then another. If it’s still not enough, dip a small brush in a shimmery silver pigment and sweep it on top to amplify the effect. Don’t apply a drop of other makeup save for a touch of concealer here or there. Double-down on the shine factor with pin-straight hair.
Shop the Look: Marc Jacobs Beauty Glow Stick Glistening Illuminator, $42, sephora.com; Garnier Fructis Frizz Guard Anti-Frizz Dry Spray, $3.49, target.com; Brock Collection top, $1,290, similar style available at ssense.com.