The campaigns keep rolling in for Bella Hadid, who today was revealed as the face of DKNY’s Spring 2017 ads shot by Collier Schorr. To celebrate the launch, DKNY is inviting people to take part in #FindBellaDKNY–a Where’s Waldo-esque quest to discover her campaign images across Manhattan for the chance to win a $4,500 (!!) gift card and meet Bella herself.
Bella’s campaign photos will be hidden in New York hot spots: a coffee shop, record store, nail salon, bakery, and graffitied mural in addition to the DKNY SoHo store. The locations will all be posted on DKNY’s Instagram Stores on Sunday, January 29 by 1:30pm EST, so keep an eye out. To win, you have to post a photo from each location.
In the meantime, take a peek at some behind the scenes shots from her campaign.