Jean Paul Goude has debuted the first visuals for the upcoming Kenzo X H&M collab, featuring Chance The Rapper and Global Brand Ambassadors supermodel Iman and Vietnamese rapper Suboi.
Their choice of model seems to a hint of social commentary running alongside the collection itself as a series of videos with the three reveal, such as Suboi below discussing her own individuality within the industry. The stage of one of the most anticipated collaborations of the year has been set for fashion and activism to intertwine.
The campaign itself, as to be expected from Kenzo, is a burst of colour and movement showcasing the lively patterns and bold shapes that have been taken straight from the runway and into H&M’s affordable form. Zebra and leopard prints feature heavily in a rainbow spectrum of shades, so if you’re looking to make a stand out appearance, this ones for you. We can’t wait for the drop later this year.