Call me a credulous Westerner, but anytime a skincare or makeup product is labelled with the word “Korean,” I’m hooked. I’ve tried many a Korean product that has essentially changed my entire skincare routine (hi, sheet masks) and, consequently, the state of my skin, so I trust the efficacy of each new K-beauty product I use with every fibre of my being. And the powerful performance of K-beauty products is only equaled by how fun they are to use. The quirkier, the better, IMHO.
Ergo, whenever new Korean beauty launches are released, my interest is immediately piqued. And after doing some research and consulting with our resident K-beauty expert, Alicia Yoon, we’ve found a handful of exciting new products that will brighten and revitalise your skin, give your cheeks a nice flush, and perfect your pout.
Blossom Jeju Lifting Marine Collagen Essence Petal Mask ($8)
Sheet masks, sleeping masks, and gel masks are all sheer gems in the skincare world, but petal masks are the wave of the future. In these petal-shape containers (get it?) are sheet masks combined with a hydrating oil pre-treatment for an intensive rejuvenating treat.
Treat lips to nourishing YooChae honey followed by the dual-ended lip colour so lips are prepped and primed. Says Yoon, “Combined, this means quick fixes to help you look glowing on the go are a must; 24/7’s multiplay cosmetics do just that. Lips are treated to colour in addition to rich hydration. Getting ready has never been so easy.”
Kicho Argan Bursh Cleanser Wipes ($20)
Cleaning your brushes is a daunting task, but this product makes the chore 10 times easier. These wipes dissolve makeup and dirt while softening and conditioning your tools.
Lagom Cellup Gel to Water Cleanser ($24)
You may think cleansing your face in the morning isn’t a total necessity, but Lagom argues that you need an oil-based cleanser to gently remove oil-based creams from the night before. This gel-to-water cleanser is a lightweight morning cleanser, formulated specifically to cleanse off the evening’s debris (including the dust and dirt floating around in your bedroom).
Blithe Crystal Iceplant Pressed Serum ($64)
Ever heard of ice plant? It’s formulated from the Sahara to help soothe, hydrate, and minimise the appearance of pores. It’s a serum and moisturiser in one for super-moisturised skin.