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12 Jun

The Street Style Guide to Wearing a Slogan Tee

tommy-hilfiger-tee

Fashion is at peak slogan right now–with luxury labels like Gucci, Balenciaga, Kenzo and Vetements selling T-shirts like hot cakes. On the recent Fall 2016 runways, designers reinvented the tee: some with their logos, others by injecting an unexpected dose of humor. Vetements did it first with their knocked-off-t0-the-ends-of-earth DHL tee, and again by embellishing tees and sweatshirts with sayings like “May the bridges I burn light the way.” Fashion is cyclical after all, and the graphic tees of the early 2000s seem to be making a comeback.
Luckily, the look can be replicated easily. And you don’t have to spend a lot to get it either—tart by perusing eBay or Etsy for cheap vintage tees.

And any t-shirt can be ironic–it’s all in how you style it. Take, for example, a Nike tee worn with stiletto heels, a faded tourist t-shirt that looks like it was stolen from your dad’s closet paired with a chic pair of cut-offs, or even a heavy metal band tee worn with a full skirt. Want more inspiration?

MADRID, SPAIN - JUNE 08:  Maria wears H&M trousers, Springfield t-shirt and Blanco handbag on June 8, 2015 in Madrid, Spain.  (Photo by Pablo Cuadra/Getty Images)
MADRID, SPAIN - JUNE 08: Maria wears H&M trousers, Springfield t-shirt and Blanco handbag on June 8, 2015 in Madrid, Spain. (Photo by Pablo Cuadra/Getty Images)
SYDNEY, AUSTRALIA - APRIL 14:  Fashion Blogger Jess Dempsey wears a Karl Lagerfeld shirt,The Fifth trousers, Chanel bag and Dolce and Gabbana sunglasses at Mercedes-Benz Fashion Week Australia 2015 at Carriageworks on April 14, 2015 in Sydney, Australia.  (Photo by Merilyn Smith/WireImage)
SYDNEY, AUSTRALIA - APRIL 14: Fashion Blogger Jess Dempsey wears a Karl Lagerfeld shirt,The Fifth trousers, Chanel bag and Dolce and Gabbana sunglasses at Mercedes-Benz Fashion Week Australia 2015 at Carriageworks on April 14, 2015 in Sydney, Australia. (Photo by Merilyn Smith/WireImage)
Photo: The Haute Pursuit
Photo: The Haute Pursuit
SYDNEY, AUSTRALIA - MAY 18:  Sarah Ellen wearing a black red leather jacket and leather skirt and black Christian Louboutin loafers outside Emma Mulholland at Mercedes-Benz Fashion Week Resort 17 Collections at Carriageworks on May 18, 2016 in Sydney, Australia.   (Photo by Christian Vierig/WireImage) *** Local Caption *** Sarah Ellen
SYDNEY, AUSTRALIA - MAY 18: Sarah Ellen wearing a black red leather jacket and leather skirt and black Christian Louboutin loafers outside Emma Mulholland at Mercedes-Benz Fashion Week Resort 17 Collections at Carriageworks on May 18, 2016 in Sydney, Australia. (Photo by Christian Vierig/WireImage) *** Local Caption *** Sarah Ellen
PHOTO: Getty Images
PHOTO: Getty Images
PARIS, FRANCE - MAY 29:  Amelie Lloyd (fashion blogger @ameetslloyd) is wearing And Other Stories black pants, a Tommy Hilfiger t-shirt, and a Furla black bag, during a street style session on May 29, 2016 in Paris.  (Photo by Edward Berthelot/Getty Images)
PARIS, FRANCE - MAY 29: Amelie Lloyd (fashion blogger @ameetslloyd) is wearing And Other Stories black pants, a Tommy Hilfiger t-shirt, and a Furla black bag, during a street style session on May 29, 2016 in Paris. (Photo by Edward Berthelot/Getty Images)
SITGES, SPAIN - JULY 28:  Marta is seen wearing Zara's T-Shirt, short and sandals, and In Style glasses on July 28, 2015 in Sitges, Barcelona, Spain.  (Photo by Miquel Benitez/Getty Images)
SITGES, SPAIN - JULY 28: Marta is seen wearing Zara's T-Shirt, short and sandals, and In Style glasses on July 28, 2015 in Sitges, Barcelona, Spain. (Photo by Miquel Benitez/Getty Images)
PARIS, FRANCE - MARCH 04: Fashion blogger Marie Myrhoj Jensen poses wearing a vintage jacket, Asos t-shirt and Marni shoes after the Chanel show at the Grand Palais on March 4, 2014 in Paris, France.  (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE - MARCH 04: Fashion blogger Marie Myrhoj Jensen poses wearing a vintage jacket, Asos t-shirt and Marni shoes after the Chanel show at the Grand Palais on March 4, 2014 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE - OCTOBER 4: Models on day 6 during Paris Fashion Week Spring/Summer 2016/17 on October 4, 2015 in Paris, France.  (Photo by Kirstin Sinclair/Getty Images)
PARIS, FRANCE - OCTOBER 4: Models on day 6 during Paris Fashion Week Spring/Summer 2016/17 on October 4, 2015 in Paris, France. (Photo by Kirstin Sinclair/Getty Images)
NEW YORK, NY - SEPTEMBER 03:  Model Hanne Gaby Odiele is seen in Soho wearing a Fubu t-shirt and Calvin Klein shorts on September 3, 2014 in New York City.  (Photo by Daniel Zuchnik/Getty Images)
NEW YORK, NY - SEPTEMBER 03: Model Hanne Gaby Odiele is seen in Soho wearing a Fubu t-shirt and Calvin Klein shorts on September 3, 2014 in New York City. (Photo by Daniel Zuchnik/Getty Images)
MILAN, ITALY - SEPTEMBER 26: A guest poses wearing Patrizia Pepe jacket and pants, Adidas t-shirt and Prada clutch before the Antonio Marras show during the Milan Fashion Week  Spring/Summer 16 on September 26, 2015 in Milan, Italy.  (Photo by Vanni Bassetti/Getty Images)
MILAN, ITALY - SEPTEMBER 26: A guest poses wearing Patrizia Pepe jacket and pants, Adidas t-shirt and Prada clutch before the Antonio Marras show during the Milan Fashion Week Spring/Summer 16 on September 26, 2015 in Milan, Italy. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE - MARCH 08: Writer Chloe Sachdev wears a Closed t-shirt, jacket and jeans, Truffle shoes, Burberry sunglasses and Comme Des Garcons bag on day 6 of Paris Collections: Women on March 08, 2015 in Paris, France.  (Photo by Kirstin Sinclair/Getty Images)
PARIS, FRANCE - MARCH 08: Writer Chloe Sachdev wears a Closed t-shirt, jacket and jeans, Truffle shoes, Burberry sunglasses and Comme Des Garcons bag on day 6 of Paris Collections: Women on March 08, 2015 in Paris, France. (Photo by Kirstin Sinclair/Getty Images)
PHOTO: Getty Images
PHOTO: Getty Images
PHOTO: Getty Images
PHOTO: Getty Images
PHOTO: Getty Images
PHOTO: Getty Images
PARIS, FRANCE - MARCH 11: A model poses wearing a Thrasher t-shirt  on Day 9 of Paris Fashion Week Womenswear FW15 on March 11, 2015 in Paris, France.  (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE - MARCH 11: A model poses wearing a Thrasher t-shirt on Day 9 of Paris Fashion Week Womenswear FW15 on March 11, 2015 in Paris, France. (Photo by Vanni Bassetti/Getty Images)
PARIS, FRANCE - JANUARY 27:  Fashion designer Vika Gazinskaya wears a gray jacket with a baby blue donald duck cartoon t-shirt and loose light blue trousers, and white Reebok sneakers  at the Elie Saab Couture show at Trocadero on January 27, 2016 in Paris, France.  (Photo by Melodie Jeng/Getty Images)
PARIS, FRANCE - JANUARY 27: Fashion designer Vika Gazinskaya wears a gray jacket with a baby blue donald duck cartoon t-shirt and loose light blue trousers, and white Reebok sneakers at the Elie Saab Couture show at Trocadero on January 27, 2016 in Paris, France. (Photo by Melodie Jeng/Getty Images)
PHOTO: Getty Images
PHOTO: Getty Images
LONDON, ENGLAND - SEPTEMBER 19:  Fashion director Vanessa Coyle wears Vetements top, Proenza Schouler skirt, and Celine bag and shoes on day 2 during London Fashion Week Spring/Summer 2016/17 on September 19, 2015 in London, England.  (Photo by Kirstin Sinclair/Getty Images)
LONDON, ENGLAND - SEPTEMBER 19: Fashion director Vanessa Coyle wears Vetements top, Proenza Schouler skirt, and Celine bag and shoes on day 2 during London Fashion Week Spring/Summer 2016/17 on September 19, 2015 in London, England. (Photo by Kirstin Sinclair/Getty Images)
Photo: Camille Over The Rainbow
Photo: Camille Over The Rainbow
Photo: The Blonde Salad
Photo: The Blonde Salad
Hannah Kim
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