As we all know by now, fashion is cyclical—which means it’s about time for the logomania obsession of yesteryear to make a comeback. On the spring 2016 runways, Gucci, Hood by Air, DKNY, and even restrained labels such as Loewe experimented with placing their brand name or logo on bags, belts, tops, and pants. And why not? Maximalism is clearly back in fashion.
Likewise, we spotted many street-style stars who also experimented with the trend. Editors, bloggers, and models were all into it and were totally embracing the written word when it came to style this past Fashion Week, from tees printed with Vetements and Tommy Hilfiger to even Chanel bags with more of a visual logo than the storied double Cs, .
Interested in trying the look yourself? You can start small with accessories. A simple belt or hair clip has a much bigger impact than you’d think. Another easy way to get in on the logo love? Sweatshirts. They’re one of the few new wardrobe necessities that more often than not come printed with a brand name—and (unless they’re Vetements) they’re cheap too.