Social media has forever changed the way we shop. A quick scroll through Instagram lets us see what celebrities and models are wearing in real time, and there’s no greater thrill than stumbling across an under-the-radar brand endorsed by your favorite influencer. From Ruslan Baginskiy’s baker boy hats (beloved by Bella and Kaia) to the viral phenomenon that is I.Am.Gia, CR has rounded up 12 new and noteworthy labels we discovered via Instagram in 2017.
Whether you're relaxing in a tropical oasis or exploring a new metropolis, we've got the items you need to make your last-minute traveling much easier.
Nyajal Dup is broadcasting from her bedroom in front of a rack of clothes. She’s dressed in a yellow ringer tee with a striped blue collar waving around the new Fenty Beauty foundation stick—Dup is happy, her smile would bathe Madison Square Garden in light. The setting is unusual for Dup, the dark-skinned woman behind popular Youtube account MelaninRich Nyajal, who usually records videos in front of a sleek gray screen. But Dup wants to get the video reviewing the new Fenty Beauty collection out quickly, because she’s excited. “Shoutout to Rihanna for getting a shade for us,” she says doing a small dance with the stick, “we finally have something that goes with us, too.”
The upcoming AW18 collection will be the designer’s last for the Parisian house
We catch up with creative director Serge Ruffieux as he approaches his one-year anniversary at the Parisian label