We say it every few years but this time we really mean it: scrunchies are back. Demna Gvasalia just confirmed the '90s accessory as Balenciaga's latest It item with his new Resort 2018 collection, which prominently features bold jewel tone scrunchies. Selena Gomez and Hailey Hadid are championing the Clueless-meets-Heathers hair moment, too. Ahead, 10 reasons we're reconsidering the scrunchie right now.
Hailey Baldwin stepped out last month wearing a super-high ponytail and powder blue scrunchie that perfectly matched her mini dress.
Scrunchies were plentiful on the set of the cult-classic Clueless. Our favourite look involved Amber's gym-ready pigtails.