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7 Sep

How To Start Your Own Pr Agency By… Daisy Hoppen

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What I do and why I do it "I'm in PR because I love the brands and designers I work with, as well as my team! Looking back, I had no idea what I wanted to do when I was younger. I studied history at university and wanted to be a historical advisor on period dramas! I think you can sometimes fall into a career and that's really not a bad thing. There is no set way to start a career, accidents are often the best I think! A few people influenced my decision. Mimma Viglezio has been hugely inspirational and helped me make the leap into the world of a start up agency. But then my family as well - my father's...
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29 Aug

The Booming Business Behind Kids’ Fashion On Instagram

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It’s no secret that Instagram has played a key role in making the fashion world a more inclusive place. From offering industry outsiders a virtual front-row seat at runway shows to giving indie designers an instant global audience, the app is filled with opportunities for fashion hopefuls big, small, and—in this case—pint-size. It’s true: While grown-up bloggers have earned a living through brands willing to pay big money for wearing (and tagging) their designs, there’s a new wave of mini influencers taking over the Insta fashion scene—and they’re not even old enough to watch a PG-13 movie.

PHOTO: Zooey in the City
PHOTO: Zooey in the City
“Zooey was almost 3 years old when I started her Instagram,” says Mai Nguyen-Miyoshi, mother to now 4-year-old Zooey Miyoshi...
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24 Aug

How Bluemercury’s Marla Malcolm Beck Turned Her Passion Into A Multi-Million Dollar Career

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It takes a certain type of person to walk away from a successful career to pursue a lifelong passion, but that's exactly what Marla Malcolm Beck, co-founder and CEO of Bluemercury, did. After majoring in economics at University of California-Berkeley and attending business school at Harvard (NBD), Beck, a consultant at the time, decided to create a beauty business that made sense in the bourgeoning digital age. Bluemercury opened its first location in the Georgetown neighborhood of Washington, D.C. and launched a beauty e-tailer website back in 1999. But to say that the company has come a long way since would be an understatement. Seventeen years and more than a hundred stores later — including two new locations in the Hamptons and in Tribeca — the company...
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7 Aug

These Best Friends Prove You Can Start A Successful Business Together

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Some say you shouldn’t mix business with pleasure, but in Bree Johnson and Jess Hatzis’ case, it was a combination for success. The co-founders of the cult, coffee-based skincare brand, frank body, had shared a friendship for over five years before taking the plunge into business together with three other long-time friends. Thanks to a mutual love of coffee and the internet, the fiveentrepreneurs co-founded the company back in 2013 and have since evolved the brand into one of the country’s most coveted beauty brands. Now with 12 additional full-time staff, a manufacturing team in Melbourne, and distribution facilities in Melbourne, Los Angeles, Vacouver, and Dubai, it seems friendship and business are a winning combo for these BFF’s. In celebration of...
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4 Aug

The Fabric of Our Lives or the Planet’s Latest Threat? Fashion Startups Look Into Cotton Alternatives

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Would it surprise you to hear that Kendall Jenner and Carrie Underwood have been wearing pants made of wood? It shouldn’t! They’re not stiff or awkward; in fact, it’s more likely that you probably couldn’t even tell that the skinny jeans and slouchy sweats worn by your favorite paparazzi bait are, in fact, made from eucalyptus trees. The fashion business is in the midst of a reset, waking up to a whole new set of fabrics that go beyond the polyesters and synthetics of previous generations to find solutions that are both eco-friendly and fashion-forward. It’s about time: The fashion industry is the second-most-polluting industry in the world, just behind oil. Cotton, which has long been regarded as the most breathable...
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3 Aug

These Company Founders Share Their #1 Tip For Starting Your Own Business

PHOTO: Chantell Bianchi

Are you an aspiring entrepreneur? Do you dream of owning your own company one day? Then read on. Who better to inspire you and kick-start your visions into realities than successful company founders themselves.

As more and more passionate millennials begin to turn their creative passions into money-making businesses, we know those dreams are only a great idea and a dose of hard work away. We spoke to few of our very own local success stories and found out their number one tip for starting your own business—because they would know. Feeling ready to take the plunge?

 
Eleanor Pendleton, Founder & Editor, GrittyPretty.com

PHOTO: Chantell Bianchi
PHOTO: Chantell Bianchi
"It seems simple, but every journey has a beginning and the beginning of a business...
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2 Aug

How Danielle Nachmani Went From ‘Vogue’ Intern To Supaer Stylist

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Stylist extraordinaire and the ultimate self-starter Danielle Nachmani has one of the most varied careers in the the fashion and styling game: Aside from her red carpet, editorial and runway styling gigs, she's managed to carve out a new business category with her creative content company Edtn (pronounced "edition"). And it was all part of the plan from the very beginning. "I knew what I wanted to do since I was 15 or 16 years old," Nachmani says about her early ambitions to be a stylist. "My high school had a fashion show and I offered to coordinate all the clothing for it." The future red carpet guru to celebrities including Lake Bell, Adam Driver and Bobby Cannavale boldly seized the moment to kickstart her career during her first internship with her dad's best friend at...
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1 Aug

This New York-Based Startup Accelerator Is Supporting The Next Generation Of Retail Disrupters

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It's no secret that department store sales have dwindled and the shopping mall brands of our youth (Gap, PacSun and Abercrombie & Fitch, for example) have gone through their fair share of financial difficulties, along with slow-and-steady rebrandings and new upper-level hires. "The consumer experience has changed dramatically and retail hasn't changed at all," says Pano Anthos, managing director of XRC Labs, an accelerator program that selects startups to take part in a 10-week program at its two-story Fifth Avenue office in New York City. Each company provides a platform, experience or service to innovate the traditional retail landscape. According to Anthos, these cohorts apply strategies that are common within the tech industry, such as "failing fast," "build to learn" and getting products...
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25 Jul

How To Launch A Successful Jewellery Label In 2016

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Creating your own brand can be as scary as it is exciting. It takes risk, investment, and above all, your precious time. But when you start to see your brand all over Instagram, it’s all worth it, as has been the case for Sharona Harris. In February 2014, the former publicist launched F + H Jewellery and has seen incredible growth in two short years. We had a feeling many of our Who What Wear Australia readers would love to know the ins and outs of launching your own label, so we sat down with Sharona, to find out everything you need to know about launching a successful jewellery brand.

PHOTO: Courtesy of F + H Jewellery
PHOTO: Courtesy of F + H Jewellery
Who What Wear Australia: What has been your...
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25 Jul

How To Be A Fashion Blogger

Ashley Roiland of A Fashion Nerd. Photo: Courtesy of A Fashion Nerd
"Basic" may have adapted a negative connotation in recent years, but there's no shame in seeking advice on theoretically simple sartorial conundrums. In our latest column, "Back to Basics," we're here to guide you through life's most common (and important) fashion and beauty concerns. Since its genesis in the early aughts, fashion blogging has turned from a hobby to an incredibly lucrative business. Some of today's most influential personal style bloggers have garnered millions of followers, snagged six-figure campaign deals, landed on the cover of fashion magazines and launched their own clothing lines. Of course, it takes time, dedication and a lot of hard work to reach that level, but getting into the game is now easier than ever. In order to help us...
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