Puma face Selena Gomez stars in her second campaign for the athleisure brand, this time making a very strong case for adding millennial pink to your gym bag. Puma tapped Gomez to model its new En Pointe collection, which the Puma design team created with the dancers of the New York City ballet.
Gomez was tapped because her flexible style captures the spirit of the collection. "Her fearlessness is reflected onto the collection with bold, statement pieces that command attention. Never boring. Never the same. Always on point," the company said.